Mobily the first In-Game advertiser in the Middle East

Mobily the first In-Game advertiser in the Middle East
 
Etihad Etisalat (Mobily), has entered the electronic games industry as an advertising partner in popular games, attractive among teenagers in the Kingdom. Through this new move, which is cooperated with Microsoft’s electronic in-game pioneer, Massive Inc., Mobily is planning to target teenagers through using the most advanced and attractive techniques to introduce Mobily’s services and products explicitly, which also demonstrates the evolutionary advantages of In-Games.
In an elegant and attractive format, gamers now have the opportunity to watch Mobily’s advertisements through the Internet, and know more about its services and products such as “Fallah” prepaid package, while enjoying their favorite online games, including well known games, like “Need For Speed Pro-street,” “Skateboarding,” and the famous football game “Pro Evolution Soccer.”
Through this innovative initiative, Mobily is seeking to utilize all its creativity to strengthen its relationship with subscribers. Ahmed Al Hashmi, Mobily’s Deputy Chief Marketing Officer said, “This is a rich content to advertise our services and to reach the prospected customers. Mobily’s advertising strategy has become a model that specialized global forums are using as a case study for successful model in the field of marketing and advertising products, by introducing its trademark skillfully. He added "That is why Mobily is now one of the most popular trademarks in the region, and due to that our services and products are warmly welcomed as soon as they are launched.”
Mobily continuously conducts special activities in line with launching its new services and products. One of which was the launch of the prepaid package “Fallah” in Riyadh, Jeddah and the Eastern Region. Through these activities subscribes receive information about the services and products in an attractive way.