The German premium fixed line telephone manufacturer Gigaset Communications (formerly Siemens Home and Office Communication Devices) has grown significantly in the Middle East & Africa (MEA) region within one year. The European market leader has increased its market share by 9% in the last one year, with its current market share growing to 23%, a recent report by MZA revealed. MZA is a leading telecoms & IT analyst firm delivering insight and analysis into past and future trends within the communications market place.
The development in the MEA region mirrors a new trend in the consumer’s behavior towards premium, high technology and eco-friendly cordless & corded phones. “More and more consumers tend to buy sleeker phones with green credentials and higher sound quality”, said Shahzad Ahmed, CEO – MEA & India, Gigaset Communications. “In the last few years, we have seen our market share grow, but even we did not expect such a tremendous shift in the consumer orientation as we saw last year.” Gigaset products have been awarded by several institutions and organizations for outstanding design, high quality and technical performance.
Consumers worldwide now seek exclusivity in the category of fixed line phones. While the trend remained confined to the developed economies for a number of years, this can be seen emerging strongly in the MEA region, where more premium technology is now in demand. Gigaset as a premium brand has been the global frontrunner in design and technology development for cordless phones and has recently launched a model that is no bigger than mobile phones, with voice quality to match.
Consumers in the west have also developed a strong understanding of environmental issues and this phenomenon seems to be taking hold in the region too. Gigaset range of cordless phones adhering to the ECO-DECT technology is benefiting from this emerging trend in the region, as environmental awareness increases. Gigaset phones save up to 60% energy when compared with traditional cordless phones.
