MasterCard Worldwide has recently launched the ‘Win a Hummer’ offer in the UAE. MasterCard, together with Choithram and Géant, are celebrating the holy month of Ramadan by giving MasterCard credit and debit cardholders the chance to win two brand new Hummer H3 vehicles plus on the spot shopping vouchers.
Until 20 October 2007, the Hummer H3 is one prize of many to be offered to MasterCard cardholders shopping at either Choithram or Géant. MasterCard cardholders have the chance to win vouchers of either AED 50 or AED 100 to be redeemed the next time they shop at one of 25 Choithram supermarkets across the UAE or at Géant in Ibn Battuta Mall.
MasterCard cardholders who spend over AED 100 at either Choithram or Géant can scratch and win on the spot shopping vouchers that could reveal one of these prizes. By completing their details on the scratch and win rewards card, these MasterCard cardholders can also enter into a prize draw to win a Hummer H3. At the end of the promotion, two lucky MasterCard cardholders will be driving away in their brand new Hummer H3 vehicles.
Mr. Subhash C.K, Retail Development Manager, Choithram, said: “Choithram is delighted to work with MasterCard during the holy month of Ramadan for the ‘Win a Hummer’ offer in the UAE. As a popular choice with UAE shoppers, Choithram takes pride in offering a wide range of goods at very competitive prices. Shoppers in the UAE have conveniently-located Choithram supermarkets to choose from and will not only receive the same excellent standard of service they have come to expect from Choithram, they also have the chance to win during this promotion.”
Jean Marc Lebrun, Group General Manager, Géant, commented: “During the holy month of Ramadan, shoppers like to spend time relaxing with their families and enjoying this season of giving. Cooperating with MasterCard this Ramadan season enables Géant to offer customers a one–stop shopping destination combined with the chance to win great rewards each time they shop, not to mention the chance to win in the Hummer H3 draw. We are very pleased to have worked with MasterCard to bring this promotion to our customers in the UAE.”
“MasterCard acknowledges that the holy month of Ramadan is a time for sharing, caring and thinking about others, offering gifts and visiting family. MasterCard strives to make this time of the year “Priceless” by offering its cardholders the chance to win great prizes. A result of the cooperation with Choithram and Géant, the ‘Win a Hummer’ promotion is a great way for MasterCard to celebrate the holy month of Ramadan,” said Eyad Al-Kourdi, Country Manager UAE, MasterCard Worldwide. He continues, “MasterCard will continue to work with leading local and international retail outlets like Choithram and Géant to deliver value that is meaningful to cardholders.”
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 16 billion transactions each year, and provides industry-leading analysis and consulting services to financial institutions, customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard Worldwide serves consumers and businesses in more than 210 countries and territories. For more information, go to www.mastercardworldwide.com.
About Choithram
As the leading Supermarket and Departmental Store chain in the region, Choithram provides consumers the best possible service with a wide choice of quality merchandise at convenient locations in the Emirates. Choithram supermarkets have been in the region since the early 70’s carving a niche in the retail trade, following a tradition of Service, Selection & Satisfaction.
About Géant
Géant hypermarket is a part Groupe Casino, a French retailing giant with a turnover in excess of USD 40 billion per annum. In the year 2000 a strategic partnership was forged between Retail Arabia, which is a part of the BMA Group - one of the largest and oldest retailing groups’ in the Gulf with Groupe Casino to bring the Géant hypermarkets to major GCC countries. The international expertise of Groupe Casino, combined with the local market insight of Retail Arabia has created the best local adaptation of international standards in retailing.
The first Géant hypermarket was launched in Bahrain in May 2001 and is located in Bahrain’s landmark mall – The Bahrain Mall. The second Géant hypermarket was launched in Dubai at the Ibn Battuta Mall in 2005. The hypermarkets cover an area of over 150,000 square feet. Géant stocks and sell everything - groceries, frozen foods, bakery products, butchery, seafood, textiles, fashion wear, shoes, jewellery, electronics, sporting goods, household items, household accessories, cosmetics, perfumes etc. A fabulous French bakery with over a hundred varieties of breads and cakes freshly baked everyday; an amazing array of over 140 varieties of freshest seafood and a big selection of electronics are some of the highlights of the Géant hypermarket. This coupled with a no frills philosophy of offering to the customer quality products at the lowest prices plus the convenience of one stop shopping for all their needs has made it a runaway success in both Bahrain and Dubai.
Géant attracts customers from all income groups. An aggressive all year round marketing strategy supported by through the line advertising strategy ensures a high level of customer flow and visibility for the brand.
