Marico, one of India's leading FMCG Companies in the beauty and wellness arena launched Parachute as their latest addition in the hair care range in Egypt. This came at an event which was held at the Semiramis hotel.
Parachute is premium edible grade coconut oil, a market leader in its category. Synonymous with pure coconut oil in the market, Parachute is positioned on the platform of purity and nourishment. It comes in the oil and cream formats to help nourish and moisturizes the hair.
"This is a very important launch and a corner stone that marks our expansion within the Egyptian Market" said Satish Veerappa - Marico's Head of Sales and Marketing.
Commenting on the brand essences he added: "Parachute gives the root of the hair the protein it requires and strengthens it.
"
The event was attended by Marico extended network of trade and key accounts retailers as well as Marico's staff where all invitees enjoyed the launch on the fine tunes of Nicole saba's music.
