Mel and Chris Austen, newly-weds from Britain, flew into Dubai yesterday to collect the keys to their AED 2.4 million DAMAC luxury apartment. The couple received a fantastic boost to the beginning of their married life by scooping the grand prize from Mall of the Emirates and DAMAC - the region’s largest private sector master developer.
No strangers to Dubai, the couple were on a visit last year when Chris proposed to Mel. They decided to return to the ‘city where dreams come true’ for their honeymoon. They were gifted AED 30,000 Mall of the Emirates gift vouchers from family and friends as presents and spent the same shopping for their new life together which automatically entered them in the ‘Spend and win’ promotion. Mel and Chris were ecstatic when they received a call announcing them as winners.
During the 45-day festival over 3.3 million people walked through the malls doors with 279,000 shoppers participating in the promotion. A significant proportion of them were tourists. It was the first DSF for the mall and proved incredibly successful with record numbers of visitors and new sales highs throughout the period.
“The mall, which was recently named ‘Retail Destination of the Year’, offers a unique and enticing blend of shopping and leisure options for all the family including over 450 retailers, daily family entertainment via Mall of the Emirates Live, DUCTAC, Ski Dubai and Magic Planet enticing customers to spend even more time in the mall”, said Fuad Sharaf General Manager Mall of the Emirates.
“Mall of the Emirates, the world’s first shopping resort, has established itself as a landmark for regional and international tourists and has played a big role in establishing Dubai’s reputation as the new shopping capital of the world”, added Sharaf.
“We partnered with Mall of the Emirates, the region’s leading mall and the first shopping resort in the world for this unique and rewarding promotion. At DAMAC our focus is to deliver luxury to our customers and we were able to extend the delight to all the customers who shopped at the mall during this DSF period. We would like to congratulate the couple that won DAMAC’s two-bedroom apartment in the award winning Ocean Heights, the 82-storey marvel in Dubai Marina,” said Peter Riddoch, CEO DAMAC Properties.
“Over the years, DAMAC has accelerated the luxury brand development process through our commitment, customer service, world-class quality standards and our unique promotions. We recently announced the winner of our DSF jet promotion where a customer who booked an apartment with us during DSF won a brand new ECLIPSE 500 Jet worth over 5 million dirhams,” concluded Mr. Riddoch.
About Mall of the Emirates:
Mall of the Emirates, the world’s first shopping resort and is located in Dubai at interchange four on Sheikh Zayed Road. The two-level shopping centre which was named ‘Retail Destination of the Year’ at the World Retail Awards features over 450 international brands including 220,000 sqm of department stores, fashion, lifestyle, sports, electronics and home furnishing outlets, the largest Carrefour in the city and over 60 stores that are unique to the centre. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen multiplex cinema, the world-renowned Ski Dubai - the Middle East’s first indoor ski resort and snow park – DUCTAC, a 500 seat community theatre and accompanying arts centre, a five star Kempinski hotel and over 70 coffee shops and restaurants. There is a dedicated overpass offering easy access to the mall and 7,000 public parking spaces. This landmark development within the MAF Shopping Mall portfolio has welcomed over 23 million visitors in the calendar year of 2006 and expects substantial growth in footfall and sales in 2007 thanks to its burgeoning reputation amongst residents and tourists alike.
ABOUT DAMAC PROPERTIES:
DAMAC Properties is part of DAMAC Holding. The company was established in 1996 and has grown into one of the most successful residential, leisure and commercial developers in Dubai and the Middle East, and is expanding rapidly into North Africa, Jordan, Lebanon, Qatar and the Far East. The company's portfolio of 52 towers is worth over US$ 4 billion. By partnering with world-renowned architects and designers, DAMAC Properties aims to develop schemes that include residential, commercial and leisure facilities that will create an integrated community. In addition to support services provided by their Dubai headquarters, the company's comprehensive Customer Care Program provides solutions through its vast regional network with offices in the UK (London, Manchester and Glasgow), UAE, Iran, Russia, Jordan, Lebanon and Qatar. DAMAC Holding has grown over the years from a specialist catering company established in 1982, into a multi-billion dollar corporation to become one of the largest organizations in the Middle East. For further information, please refer to www.damacgroup.com and www.damacproperties.com.
