Continuing to drive innovation in the car audio segment, global and regional digital leader has announced the launch of a range of power-efficient digital audio systems, designed for in-dash installation.
Based on consumer research and market surveys, LG’s new range of car audio systems includes the world’s first MP3 combo in 1-DIN size, (the Deutsches Institut für Normung or the German Institute for Standardisation) and a 1-DIN DVD receiver. The new line up is loaded with features to boost sound quality and enhance a vehicle’s interiors with three-dimensional graphic displays and multi-coloured backlit colours.
LG’s audio components registered sales of US$85 million in the Middle East and Africa in 2004. By focusing on strategic links between home audio-video, car infotainment and mobile audio-video business, LG aims to rank among the top three global players in the digital display and media segment by 2007.
“The demand for in-car entertainment products has seen a continuous growth in the region. As one of the leaders in the car audio business, LG has introduced many successful car audio systems to meet the demands of the market and the customer. We see an immense growth in the demand for new technology car audio systems such as visual entertainment and hard disk player-recorders to replace conventional systems, particularly with the growing trend among the young population to listen to music while driving,” said C H Lee, President, LG Electronics Gulf FZE.
All the new models feature sleek designs, aluminum finishes, motorised flip-down faceplates, and hands-free/auxiliary-in options. LG car audio systems support playback of MP3 and WMA audio files and using an USB stick, music files can be conveniently transferred from a personal computer to the car audio system.
Featured technologies in LG car audio systems include:
o MP3/WMA playback – All LG car audios support playback of MP3 and WMA audio files
o Splendor 3D display – Systems feature high-powered sound and eye catching 3D display using full dot matrix animation instead of alphanumeric displays.
o XDSS Plus (Extreme Dynamic Sound System) – This increases the depth and quality of sound
o Multi colour backlit screens – All LG car audio systems provide seven backlit colours
o Motorised panel – These systems are provided with motorized flip down plate and hands-free/auxillary options
o Warranty – When purchased from authorised dealers, consumers receive a limited one year warranty
About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 066570.KR) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics conducts its business in three main areas: Digital Display & Media, Digital Appliances, and Telecommunications Equipment & Handsets.
The LG Digital Appliance Company is fast becoming the leader of the global home appliances industry, ranking No.1 in sales of air conditioners, microwave ovens, and canister vacuum cleaners. LG Electronics was the first company to commercialise a full line of Web-enabled home network appliances including refrigerators, washing machines, microwave ovens, and air conditioners, and is increasingly seen as a leader in premium appliances
