LG launches online Ramadan campaign
Digital leader shares the meaning of giving with its consumers
Global and regional digital leader LG Electronics has launched an interactive online campaign to celebrate the Holy Month of Ramadan where customers can register and receive discount vouchers.
The initiative is targeting UAE consumers and will see LG partner with some of the biggest B2C portals including Gulf News, Khaleej Times, Facebook, Yahoo, MSN Messenger, Maktoob, MoneyWorks, PC Magazine and others.
“The online medium has evolved as one of the fastest growing channels in the region and an increasing number of people are flocking to the Internet’s various social networking websites,” said Mr. K. W. Kim, CEO of LG Electronics Middle East and Africa Regional Company. “LG is building on this phenomenon by making the campaign interactive and beneficial in terms of getting to know the vast range of products as well as get handsome discounts for as much as AED650 on a purchase.”
The campaign is divided into two phases, the first was kicked off on 1st September and will run until the 30th and the second will commence on 1st November until the 30th and is open to consumers and visitors to any of the websites who are located in the UAE upon registration.
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The campaign consists of LG banners on the above mentioned web portals which are directly linked to LG’s B2C website homepage http://ae.lge.com/index.jhtml.
Discount vouchers that are granted upon registration vary from AED100 to AED650 depending on the products the customer would like to buy. Furthermore, the voucher claim period for the first promotion would run till 15th October while the second till 15th December.
A total of around 40 products featured in this campaign including laptops, mobile handsets, TV and audio-video products. Holders of vouchers can use them at participating retailers such as Jumbo Electronics, Emax, PLUG-INS, CompuMe and Alsayegh Brothers’ showroom.
