In line with its strategy to maintain better relationship with media, LG Electronics organized Beach day at Al Nakheel Beach resort in Jeddah an exciting Family Beach Day for the members of its exclusive press club and all LG business partners. This outing is organized for the fifth year in a row in a series of events planned for the 'LG Media' clubs.
The 2-day event at the fascinating Al Nakheel Beach resort, with its relaxing atmospheres, offered an excellent opportunity for media people, LG partners and their families to get rid of their day-to-day work stress and to soak themselves in the beauty of the resort. LG Electronics organized a full entertainment program for its guests, including fun activities and competitions for both adults and children.
This event was an excellent opportunity for LG management and staff to show their gratitude and appreciation to media people and to share ideas with them in an open and informal environment on how to improve the relationship between the company and media community. During the event, distinguished journalists were presented with awards for best editor and best coverage for the year 2009/2010.
LG Electronics has launched the LG Media club initiative to foster close cooperation and create better understanding within the media community in the Kingdom.
"We are delighted to network with our valued media friends through the LG Media club. LG Electronics understands and respects the key role they play in the social fabric of any society. Being one of the leaders in the consumer electronics sector, LG Electronics believes we play a complementary role through interactions with consumers,"
said Mr. John Lee, Managing Director of LG Saudi Arabia.
"Together with the media, we can create a common platform to offer beneficial information to consumers and to implement our corporate social responsibility programs more effectively. We are confident that our series of LG Media Club events will produce closer relationships between the LG Electronics team and the media. LG Electronics would also like to congratulate the winners of LG outstanding performance awards for their exceptional work," Mr. Lee added.
The LG Media Club is part of LG Electronics' strategy to support and highlight the vital contribution of media to the society and its valued support for companies operating in Saudi Arabia. As one of the world's leading players in the electronic industry, LG hopes to increase its involvement within the social environment in Saudi Arabia, one of the most dynamic markets in the region.
