Global and regional digital leader LG Electronics, a pioneer in home appliance convergence, is continuing its gains in the premium appliance category with the introduction of its 2007 portfolio of digital appliances featuring both innovative technology and design.
Last year, LG shook up the premium appliance market by combining cutting-edge technology with an emphasis on artistic design and visual aesthetics. LG showcased its accomplishments by winning numerous design awards, including the prestigious red dot Design Award and iF Design Award. The company was further bestowed with the highest ratings from J. D. Power and Associates and Consumer Reports for design and technological excellence.
In 2007, LG will continue to expand its premium offerings. New looks, functions, styles and features will help make people’s lives more convenient and enjoyable. “We are maintaining our commitment to enhance quality of life for our customers this year,” said Mr. K. W. Kim, President of LG Electronics – Middle East and Africa operations.
“To do this, we have introduced more health and environment conscious and convergence products with added features in technology and design. The products will come in unique and aesthetic design for making households more pleasant environment and chores less burdensome,” he added.
In 2007, LG refrigerators will impress consumers with LG’s specialty on design once again, especially its newest icy elegance look. LG’s new fully metallic refrigerators showcase an icy elegance.
The new refrigerators provides a very sophisticated atmosphere and its minimal design will add more class on consumers’ kitchens. LG’s 2007 refrigerator line-up offer more than just a pretty face. The digital leader’s emphasis on consumers’ health and convenience bring more functions in 2007.
LG’s innovative side-by-side refrigerator offers better use of freezer space by placing the ice maker on the upper part of the freezer door, allowing more freezer shelves. This year’s side-by-side refrigerator also provides clean and convenient food storage using seven separate baskets, allowing consumers to easily find foods and not worry about foods absorbing other odours.
In the vacuum cleaner segment, LG’s 2007 line-up feature more power. They also incorporate the world’s first motorised dust compressing technology which compacts dirt and dust sucked up by the vacuum. This not only allows for more vacuuming without stopping to empty the dustbin (it holds four times the waste of conventional cleaners), but it also means that when consumers empty the dustbin, dust doesn’t escape back into their homes.
LG ARTCOOL air conditioners are now armed with innovative inverter technology and internal functions as well. LG inverter technology controls and varies compressor speed to maintain stable indoor temperature, which in turn allows for more pleasant cooling and heating. Inverter technology is also more energy efficient and quieter than conventional models.
LG’s innovative washing machine technology takes the stress out of laundry, along with the dirt, allergens and wrinkles while consuming less energy and water. The digital leader’s unique allergy care steam technology better removes allergens and kills germs that might cause allergy-related illnesses. The heat from the steam efficiently eliminates germs and bacteria that live in clothes, bedding and other textiles.
Steam is also gentler to fabrics. Unlike water, high-temperature (95° C) steam reduces damage to clothes because it minimises friction force between water and clothes with less water consumed. Steam actually cleans clothes better than water alone because its molecules are smaller than water molecules, allowing them to penetrate more deeply into fabrics.
LG’s Built-in Oven helps make cooking easier with included programs such as its e-cook book and auto chef, accessible through its built-in LCD screen. The newest Built-in Oven cooks twice as fast as conventional ovens. And its SolarDOM is even faster than that.
The SolarDOM allows chefs to cook a variety of foods in a fifth of the time of a conventional oven using its innovative light wave technology. Both brilliant cooking appliances retaining nutrients and flavor while offering faster cooking times.
The Built-in Oven also has a self-cleaning function that heats the oven to 500°C, burning away food and grease inside and making cleaning much easier.
About LG Electronics
LG Electronics, Inc. is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units – Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of USD 38.6 billion – LG Electronics is the world’s leading producer of CDMA handsets, air conditioners, optical storage devices, DVD players and home theatre systems.
About LG Electronics Digital Appliance Company
LG Electronics Digital Appliance Company (DAC) is a technology leader and pioneer in home appliance convergence. LG DAC provides a total package of digital products for the home, including air conditioners, refrigerators, washing machines, cooking appliances and vacuum cleaners. LG is driving innovation in home appliance technology through products such as the world's first interactive refrigerator and the steam washing machine. LG DAC is building new growth opportunities in built-in kitchen appliances, commercial air conditioners and networked home appliances.
LG DA Products in 2007
Notable features and benefits
Product
Category Features Benefits
Refrigerator Flush design
Extra space
Full Drawer Freezer
(easy storage)
Vita Light
Ice Home Bar
Soft Touch Home Bar Perfect-fit styling
More space available
Uncluttered convenient storage and no odour
Freshness
Convenience and freshness
Easy-of-use, instant cool
Vacuum Cleaner World’s First Motorised Dust Compression Technology Hygienic dust control (no dust clouds)
4 times more dust storing capability
Easy to empty
Air Conditioner Inverter Technology
Picture Frame Pleasant cooling and heating
Energy saving and less noise
Home Interior
Washing Machine Steam Allergy Care
Steam Refresh
Steam DD (Direct Drive) Preventing allergy related illness by Steam technology
Removing wrinkles and odours with ease in short time by steam
Better durability and performance
Energy and Water saving
Cooking Appliance E-cook book, auto chef
Speed cooking
Larger cooking space Make cooking easier with Built-in LCD screen
3 times cook faster than conventional ovens.
Larger cooking space than conventional ovens.
