leo burnett releases cannes lions in dubai
Leo Burnett Dubai gets a jump on the Cannes Lions 2007 by hosting its annual screening of 50 TV commercials from around the world that it believes are most likely to pick up awards at this year’s competition.
The lively screening attended by Leo Burnett’s clients, executives and members of the media gives guests a chance to view some of the world’s most creative and innovative advertisements and then pick the ones they think will win at Cannes. The person who identifies the most Lions at the Leo Burnett Cannes Prediction Night will win a trip to next year’s festival.
Raja Trad, CEO of the Leo Burnett Group of Companies, Middle East and North Africa, said, “Although this is an enjoyable and good-spirited gathering that brings the best of Cannes to Dubai, the event also is important to us because it reflects our commitment to creating work every day that stands out, not just among our peers in the MENA region, but globally as well.”
Leo Burnett Worldwide compiles the reel from the best TV work developed during the year, irrespective of which agency produced it. The commercials cover a full range of industries, products, services and geographies.
Kamal Dimachkie, Managing Director, Leo Burnett Dubai and Kuwait, said, “It is no accident that Leo Burnett is the only agency to produce such a Cannes reel. It grows out of our incessant drive to deliver results to our clients by pushing ourselves harder to develop big ideas that resonate with consumers.”
Nearly 200 people are expected to attend the event, which will be held at the Jumeirah Beach Hotel, Meyana Auditorium.
The rules for the Cannes Prediction Night competition are simple: attendees will view the 50 commercials and then select the 20 they think are most likely to be awarded Lions by the Cannes juries. After the Festival concludes on June 23, ballots will be counted, and the guest who has predicted the most awards will win the contest.
