leo burnett boosts operational efficiency by 25 per cent with tejari's online marketplace
Tejari Sponsors CIPS Conference - Incorporating E-procurement Case Study Presented by Leo Burnett
Tejari, the regions leading online B2B marketplace, demonstrated how companies could benefit from its online marketplace, at the recently held second annual CIPS Middle East Conference which took place from October 21- 22, at the Shangri-La Hotel, Dubai.
Tejari was also a key sponsor of the event, and participated by presenting the success story of Leo Burnett to emphasize its commitment to making online marketing beneficial to regional organizations.
The Middle East operations of Leo Burnett, one of the world's largest brand agency networks, has recorded a significant 25 per cent increase in operational efficiency since migrating a majority of its procurement online with Tejari (www.tejari.com).
"The marketing and communications sector is one of the most competitive industries in the Middle East, and Leo Burnett has taken a leadership role by using online procurement through Tejari to become a streamlined and cost-effective organization,” said Omar Hijazi, CEO, Tejari.
A member since April 2006, Leo Burnett was one of the first media-related organizations to fully utilize the Tejari marketplace. In addition to providing its multinational clients with reputable suppliers of promotional displays, banners, posters, flyers, and other collateral; Leo Burnett has found that working with Tejari has reduced the administration required for procurement, making the entire process more efficient and cost-effective.
"Prior to migrating onto Tejari's network, a large proportion of our work was carried out manually where much of our time was spent chasing documents. Now, we have complete control over the procurement process with greatly improved transparency and clarity. One of our primary objectives was to manage the issue of rising procurement costs," said Craig Parker, Creative Services Director, Leo Burnett Dubai.
"Furthermore, operating in an environment where the business requirements of clients and the Middle East marketplace are ever changing, Leo Burnett is now more agile and better equipped. We have access to an extended range of marketing materials printed and delivered faster than ever, providing an average direct cost saving to clients of more than 15 per cent. We found the Tejari team to be extremely helpful and provided Leo Burnett with continued support throughout the implementation. Utilizing the services provided by Tejari enables Leo Burnett to concentrate more on making their clients money go further," added Parker.
Greater intelligence, enhanced communication links between clients and suppliers, and the added benefit of cost control, means that Leo Burnett is now better equipped to meet the ever growing customer demands, helping to ensure they get the best value for their money.
In order to guarantee that highest levels of quality were maintained, only approved Leo Burnett suppliers were brought onto the network. As part of its procurement through Tejari, Leo Burnett created a range of online auctions enabling approved companies from around the region to bid for the opportunity to supply the client with marketing materials, as well as office products and other internal requirements. All suppliers can now bid for a job and are no longer at the mercy of production managers.
Having implemented the system, Leo Burnett can now more closely monitor the procurement process, track both incoming and outgoing information, and compile reports at the touch of a button. Client spend can also be monitored, making it possible to discuss potential savings.
With future plans for even further advancements on behalf of multinationals such as Philip Morris, Leo Burnett hopes that one day all of its offices in the MENA region will benefit from the exponential growth in procurement offered through Tejari's online marketplace.
