Electrical products and systems specialist, Legrand, has embarked on an ambitious regional plan aimed at familiarizing consultants, contractors and electrical products’ retailers with the broad range of Legrand products and systems, bringing key support to the intensive reconstruction works ongoing in Iraq.
Legrand is presenting in the Rebuild Iraq Fair from 8th to 11th of May in Amman its comprehensive and integrated products and systems for electrical installations and information networks, from the distribution of electric power and data, to control and connection, safety systems for people and property, including solutions for industrial buildings and processes.
Zucchini, Cablofil and Tenby, all part of the Legrand Group and main world leaders in their domain, are bringing their complementary expertise as part of the integrated solutions provided by Legrand for the Middle East market. Zucchini S.P.A specializes in busbar trunking systems while Cablofil operates in cable management and Tenby in wiring accessories.
Legrand is focused on increasing market awareness in its integrated solution offer, best suited to meet specific needs for projects in the region. “We have been involved in the Iraqi market already and would like to reinforce our position there. The potential of the market, especially in the construction sector, is fantastic and we see our products increasingly meeting local demand,” said Wissam Riad, Legrand Area Manager.
Legrand oversees the company's operations in the Near East including Iraq from the Egypt Regional Office and works through local agents or authorised distributors in the whole region. In addition, local support and expertise are provided by offices and subsidiaries based in Syria, Lebanon, Saudi Arabia and Dubai making the company strategically placed to capitalize on the projected regional demand for electrical products and systems.
In Iraq, Legrand aims at developing its distribution network through authorized dealers. “The Iraqi population is looking for good quality and secured products, especially in the electrical field. The idea is to address these specific needs – wherever they are. We can provide to them adapted solutions in all types of buildings, residential, commercial and industrial.”, Wissam Riad adds.
Legrand is the world specialist in systems for electrical installations and information networks in residential and commercial buildings and in industry. The Legrand group's net sales for the year 2005 amounted to €3.3 billion. The company offers a total of 130,000 items, grouped into 80 product families. The Legrand group offers comprehensive solutions including home automation and building automation systems – particularly electricity and data distribution, controls and connections, safety systems for people and property and solutions for industrial buildings and processes.
The group, which employs approximately 31,000 people worldwide, is present in 60 countries and sells in over 160 countries.
