Leading real estate solutions provider inks strategic partnership with Taameer Jordan Holdings
Eqarat.com, a leading total solutions provider to the real estate sector, announced that it has entered a strategic partnership with Taameer Jordan Holdings (TJH) to exclusively manage the sales and marketing of the USD 260 million ‘Andalucia’ project in Jordan and across the Middle East. The developer has identified Eqarat.com as a valuable ally in its aggressive regional expansion plans, which coincides with the company’s aims to further entrench its presence within the booming Jordanian market. The collaboration is part of Eqarat.com’s long-term association with the Jordan-based developer, whose JD 4 billion-investment portfolio includes high profile projects such as The Red Sea Resort, Ayla Park, Gardens Villas and Ahl Al Azm residential city.
Spread across 800,000 sq m. of land, Andalucia is the first fully integrated gated community of its type to be launched in Jordan and consists of 570 villas, all of which are constructed according to 10 varying architectural designs. Located 15 minutes away from the 7th circle in Amman and towards the Queen Alia International Airport, Andalucia provides its residents with a lifestyle of modern luxury. The villas are constructed using top quality building materials and finishing, with each unit having a certain individuality and uniqueness that does not lessen the harmony of the entire project.
“Taameer Jordan was looking for more than just a selling arm to support their growing operations and we have proven that Eqarat.com perfectly fits the bill through our successful history as an effective sales and comprehensive marketing partner,” said Ali Al Rahma, CEO, Eqarat.com. “Being able to merge our strong selling strategy with a host of high impact after sales services has provided us with the leading edge that sealed the deal with them. Moreover, our extensive investments into developing our human resources through exhaustive technical training have enabled us to build a team of real estate professionals that specializes in addressing the specific needs of the Jordanian market.”
Andalucia is a technology enabled ‘Smart City’ offering residents state-of-the-art technologies including control and security systems, broadband internet and communication lines, and cable TV and video-on-demand, all of which can be rendered to each home through a ‘house connection’. In addition, an entertainment centre is situated in the heart of Andalucia, on 60,000 sqm, which incorporates a health club, gymnasium, tennis and basketball courts, walking tracks surrounded with trees, kids club, seating areas, cafes, restaurants and other entertainment outlets. The entire project is slated for completion by the end of 2009.
“Eqarat.com and Taameer Jordan Holdings share a common vision, which is to expand our reach and conquer the regional market through the merit of our experience and expertise. As the Kingdom of Jordan continuously takes on an aggressive stance in developing its potential in the real estate front, we are ready to maximize the opportunities through this partnership. We have placed a great amount of trust on Eqarat.com to deliver a comprehensive action plan than will boost the sales of our project, and we are confident that they will deliver beyond our expectations,” said Rami Adwan, Deputy CEO for Marketing and Sales at Taameer Jordan Holdings.
Eqarat.com initially forayed into Jordan in early 2007 and established operations in the second half of the year, following which it has outlined an ambitious plan to become the leading player in the country’s real estate services market in three years. The company leverages its wide network of professional sales agents who specialize in providing comprehensive property sales services by working hand in hand with the developers starting from the conceptual design until the delivery of the project. Further, its deep understanding of the Jordanian market as an emerging powerhouse in the Middle East real estate sector has enabled the company to effectively address the requirements of its clients.
Established in 2005, Taameer Jordan Holdings is a real estate developer that develops mega projects through investing in forward and backward linkages that guarantee quality, timely delivery. It develops residential, industrial, and commercial projects and is currently expanding in the MENA region.
