Land Rover, the premium SUV automotive manufacturer has signed-up once again to be the official vehicle sponsor of the Dubai World Cup for the second consecutive year. This partnership reflects a perfect synergy as both represent superb performance, precision, style and power. Attracting spectators from across the globe, Dubai will the eleventh running of the world’s riches race at Nad Al Sheba on 25th March, 2006
Land Rover will provide 30 of its flagship Range Rover models to the tenth running of the US$15.25 million event. The fleet of luxury Range Rovers will be available to transport VIP guests, jockeys, trainers and their families to the race track and around Dubai.
In addition, Land Rover will exhibit their latest product line-up at the display stand for spectators to get a glimpse of the brand’s extensive range of premium SUV portfolio.
Commenting on the sponsorship Marwan Halabi, General Manager – Marketing for Land Rover, Middle East and North Africa said, “We are delighted to lend our support to this prestigious event that has continued to enthrall audiences worldwide. The sponsorship of this esteemed event, which is recognized as one of the best sporting events at a local and international level further reiterates Land Rover’s position as a truly global brand.”
“Our association with such an event stems from our deep seated conviction to promote sports and adventure at every level. It also provides us a perfect platform to showcase our latest products: The Range Rover for 2006, Range Rover Sport and the LR3 range, which have all received international fame for their superb performance, technological breakthroughs and all-round driving experience.”
Speaking on Land Rover’s involvement, Chairman of the Dubai World Cup Committee, Ali Saeed Bilhab, said, “We are excited to have an internationally recognized brand like Land Rover as the Official Car of the Dubai World Cup. The brand is the perfect fit and the ideal choice of transportation for our VIP guests during this high-profile event.”
