The National Bank of Kuwait (NBK), the leading bank in Kuwait and the highest rated bank in the Middle East, recently declared that it will be vigorously supporting the nationwide traffic safety awareness campaign entitled "Your Life is Worth A Missed Call" and organized by the Traffic Department in the Ministry of Interior in conjunction with the ministerial decision banning the use of mobile phone in hand while driving which will take effect as of 1st of May, 2008.
NBK's Public Relations Manager, Manal Al Mattar indicated that the support rendered by NBK for the traffic safety awareness campaign which coincides with the implementation of the ban on using handheld mobile phone while driving comes as part of NBK' endeavors to shoulder its social responsibilities and share with the various governmental and public sector institutions and departments the burdens and responsibilities of broader national efforts towards social advancement.
"Within NBK's involvement in this statewide effort, the bank will be sponsoring an entire week in the program "Al Diwaniya" on Marina FM offering daily contests in which prizes and deliberately selected gifts have been allotted to participants such as the Bluetooth earphones that relieves mobile users from using their hands while driving", Al Mattar said.
"The bank is also going to adopt the campaign through its media channels, branches and ATM machines, in addition to inserting a voice message of the campaign on "Hala Watani" 801801 line, as well as distribution of brochures and relevant awareness materials in branches and public places", Al Mattar added.
On his part, the Ministry of Interior Public Relations and Moral Guidance Department Manager, Lieutenant Colonel Adel Al-Hashash applauded the support and involvement of NBK in this nationwide effort to introduce the law banning the use of mobile phone s in hand while driving as being an exemplary gesture on the part of the private sector institutions in Kuwait, adding that cooperation between the " MOI" PR and Moral Guidance Dept. and NBK has been a fruitful and extremely positive one throughout the years.
