Kempinski joins the stop tb partnership

Published March 26th, 2008 - 07:01 GMT
Al Bawaba
Al Bawaba

Kempinski joins the stop tb partnership


Kempinski Hotels is delighted to support the Luis Figo Stop TB Campaign, in collaboration with the Stop TB Partnership, which aims to achieve a TB-free world. The campaign was launched today at Hackney Free & Parochial C of E School in London, with Luis Figo playing football with schoolchildren and Members of Parliament. “I have made a commitment to the global fight against TB. Please join my team -- pick up the ball and run with me to stop TB,” said Figo.

"TB is a curable disease but it still kills 4400 people a day. Yet just 20 US dollars can save a life through effective TB treatment," said Dr Marcos Espinal, Executive Secretary of the Stop TB Partnership. "TB can be stopped only with sufficient will and sufficient funds. We welcome Kempinski Hotels as a valued partner and thank them for their support of the Luis Figo Stop TB Campaign, which we hope will open the hearts and minds of millions of people around the world, spurring them to take action against TB."

“Joining the Luis Figo Stop TB Campaign and becoming a member of the Stop TB Partnership is a very important first step in Kempinski’s corporate responsibility programme,” said Reto Wittwer, Kempinski’s President and CEO. “We wanted to launch our corporate responsibility programme with a cause we feel passionately about. We’re in the people business and we have staff and guests in countries where TB is still a problem. This allows us to support a global issue yet act locally. This international campaign will be promoted in our hotels throughout Asia, the Middle East, Africa and Europe. Hopefully, the campaign in our hotels will attract donors who will support this shared goal of a TB-free world. I believe this is a great opportunity for Kempinski to help raise awareness among both guests and staff worldwide.”

Kempinski hotels participating in the corporate campaign will provide their support by distributing the Luis Figo Stop TB campaign postcard in each guest room. The postcard includes facts and information about tuberculosis, its cures and how the Stop TB campaign aims to eliminate TB. Kids Clubs operated directly by participating hotels will also have the Figo Educational Comic Book available for children to read. At the same time, Kempinski will launch an educational drive for staff in its hotels.