Kaza Royal Club, the leading private VIP hotel and restaurant loyalty membership card in Egypt and the Gulf Cooperation Council countries (GCC), announced today an exclusive partnership with EgyptAir and Karnak Travel to add a new range of airline and travel benefits for its members. Through a wide variety of discounts, vouchers and promotions, Kaza Royal Club members will receive more benefits than they would with any other loyalty membership program available in the market.
"Egypt is a strategic market for us at TVB Group and we are keen in offering customers in Egypt the most benefits of any program," said David Home, CEO of TVB Group, the parent company of Kaza Royal Club.
"The partnership with EgyptAir and Karnak will solidify Kaza Royal Club's position as the number one loyalty program in the region," he added.
As a result of the partnership, new membership benefits include international business class upgrade vouchers, special discounted international EgyptAir tickets, free Kaza Club purchased domestic air tickets and other VIP vouchers and services that are available exclusively to Kaza Royal Members, starting today.
"Our members already have premium access to the top hotels, restaurants and tourist destinations, but we wanted to give them something more," said Tarek Hamza, President of TVB Group Europe, Africa and the Middle East. "By joining forces with Egypt's state carrier, EgyptAir, which is one of the strongest regional and international carriers, members will be rewarded for their interest in travelling."
Partnering with TVB Group also fits in line with EgyptAir’s recent expansion program that includes the addition of 12 Boeing 737-800 as well as new services such as electronic ticketing. And through Karnak Travel, members will get the advantage of receiving travel discounts and arrangements from a leader in the tourism industry. Tourists around the world dream of
travelling throughout Egypt to visit its diverse locations and the promotional benefits of Kaza Royal Club membership will only continue to encourage that.
"EgyptAir is glad to offer a generous reward package for Kaza Royal Club members and provide them with world-class airline service," said Safwat Mosallam, Vice President Commercial Division of EgyptAir.
"Karnak Travel helps people get to their desired destinations so discounts and promotions might just be that little extra motivation to take a vacation and we are proud of partnering with a reputed global player such as Kaza Royal Club," said Samir Embaby, Vice President of Karnak Travel, EgyptAir for Tourism and Duty FreeShops.
Kaza Club members already generate up to 1,300 room nights a month in Egypt for major hotel partners like Conrad, Hilton, Hyatt, Sheraton and Movenpick Hotels as well as hundreds of thousands of restaurant covers per month for major restaurant groups like La Caseta, Abu Shakra, Fuddruckers, Peking and other exclusive independent 5-Star Restaurants throughout Egypt’s major cities and resorts.
Many of the card holders of the Kaza Royal Club come from professional fields like law, medicine and business who have a strong interest in securing both VIP benefits and major discounted rates and prices from hotels, restaurants and now airlines as a part of a large Kaza Club Corporate Group that they do not have access to individually.
On the side of TVB Group's partners such as hotels and restaurants, the new services provide a unique opportunity to attract new and valuable clientele.
About Kaza Club:
Kaza & Kaza Club is becoming one of the premier membership programs in the world by using an exclusive network of hotels, restaurants, health clubs and other hospitality providers. The Kaza Royal Club is the largest growing lifestyle membership card in the Middle East, Indian/SAARC and Eastern European regions. Kaza members receive exclusive benefits, discounts and privileges from the best and most popular location can make reservations at more than 21,000 discounted hotel partners around the world. As a subsidiary in the TVB Group of Companies, under TVB Marketing International, Kaza and Kaza Club draws resources from a leading marketing company.
About TVB Group of Companies:
TVB specializes in the design, development, and operating of specialized marketing programs for the hospitality industry focusing on customer acquisition and customer retention. TVB Marketing International was launched in Brazil in 1991 to work predominantly for five star hotel properties to generate extra room and restaurant revenues for each hotel client. After opening offices in the Brazilian cities of Rio de Janeiro, Sao Paulo and Recife for ITT Sheraton Hotels in 1992, the company expanded to Africa and the Middle East with offices opening in Egypt as well as in the Gulf States of Bahrain and the United Arab Emirates. TVB Marketing continues to expand, currently working for different hotel groups and independents spanning 5 continents. TVB’s operation has grown to 22 permanent offices and over 1000 full and part-time employees in marketing and training operations in over 15 different countries.
About EgyptAir:
EgyptAir, the national carrier in Egypt and the first carrier formed in the Arab World and Africa, services a fleet of around 36 modern aircraft at its premises in the Cairo International Airport. EgyptAir is one of the pioneer airlines in the world, established in May, 1932 to become the seventh carrier in the world and the fourth member of the International Air Transport Association (IATA). In 2002, EgyptAir became a holding company with seven subsidiary companies, all under the supervision of Ministry of Civil Aviation. As a result of years of continuous investments, EgyptAir is operating one of the most modern and young fleet in the industry, with more than 355 weekly flights from Cairo and several other Egyptian cities to more than 69 international & domestic destinations in Asia, Europe, Africa and North America.
About Karnak Travel:
Karnak Travel, a subsidiary of the EgyptAir Holding Company, is one of the leading tourism providers in Egypt. Karnak Travel has been operating since 1955 to organize domestic and foreign packages that include travel arrangements for conferences, exhibitions as well as pilgrimage for the Hajj and Umrah. As an expert in Egyptian tourism, Karnak Travel offers destinations featuring the best Pharaonic, Coptic and Islamic sites as well as trips to view the beautiful nature of Egypt that includes desert terrain, lavish oases and lush resorts on the Mediterranean and Red Seas.
