Jordanian Media Representatives Celebrate LGE’s Launch of “Scarlet” Television
Jordanian media representatives recently visited Turkey to celebrate with LG Electronics (LGE) the launch of the world’s slimmest Scarlet LCD TV.
LGE, a global leader in consumer electronics and mobile communications, revealed its flagship Scarlet LCD TV during a ceremonial event held on a small island overlooking the Phosphor Sea near Istanbul. The celebrations were attended by more than 400 guests with 6 reporters from Jordan amongst them.
Natassia “Scarlet” Malthe, the brand ambassador for LGE’s new Scarlet LCD TV, made a surprise appearance at the sleek Scarlet television with the crystal monitor launch. Also attending the event was internationally renowned Director David Natter. The event also featured shows, singing performances and an agenda of fun filled activities.
Not only is LGE’s new LCD scarlet TV width less than 2.4 inches, but it also supports the most innovative technologies fused in with elegant design, stylish red backgrounds and sleek shape.
In his Key-note address, General Manager of LGE in Turkey, Mr. Christopher Kim stated that he was thrilled to see the launch of Scarlett. He said, “LGE seeks to market the television brand combining new, unique and innovative features by establishing a connection with its consumers that exceeds the economic sensitivities”.
The event reflected the true stylistic features of the new TV series. Serving as a booming finish to a marketing campaign full of weeks of excitement and anticipation, the campaign’s strategy was built around the direction to maintain pioneering position defining LGE’s distinct presence in the market.
The new TV series is available in the market in several sizes ranging from 32 to 47 inches, each with a different pattern offering high-resolution quality.
"Scarlet" with the crystal monitor offers (Tru-Motion) Intelligent Sensor technique unique, a smart sensor, which analyzes the degree of light in the room and that adjusts screen resolutions to ensure eye comfort. This feature adjusts screen brightness control unit automatically. It reduces the consumption energy rate by from 40% to 60 %.
Scarlet TV also holds the HDMI 1.3 Deep Color, AV Mode, 2.0 USB, a mechanism that enables viewers to watch (Divx) video. It also has the Invisible Speaker mechanism and a special preset AV Mode designed to provide viewers with the joy of watching the most profound pictures.
With this Invisible Speaker System embedded in strategic spots underneath and around the front bezel. The embedded riddle serves to enhance audio quality by increasing the “sweet spot” giving a wider and richer sound charm. The new speaker system also provides a clean and fashionable design compared with traditional side or bottom speaker designs.
The (AV Mode) feature, provides a new automatic tuning status for TV movie, sports or video games along with (Expert Mode) feature designed to control the image and sound accuracy up to 25 times more than the permissible in regular TV sets.
