Jordan Telecom Group (JTG) has announced the full introduction (or complete roll out) of Orange comprehensive services in the Kingdom with the re-branding of MobileCom, the Group’s GSM operator, under the Orange brand, the commercial brand of the world’s leading telecommunication service operator France Telecom Group (FTG).
The announcement was made during a press meeting held at the Group’s headquarters on August 11th, 2007 attended by Chairman of the Board of Directors of JTG Dr Shabib Ammari, and Vice President / JTG CEO Mobile Business Unit Majd Shweikeh.
“With this move, Orange becomes the sole commercial brand for JTG’s fixed, mobile, and internet services,” said Ammari. “Our customers will be enjoying Orange’s competitive range of telecom solutions and top quality services, enjoying the premium offering that will meet their needs to full satisfaction through this single and reputable provider,” added Ammari.
For her part, Shweikeh said: “Jordan has now concluded its process of joining the Orange family; one of the leading providers of convergent telecommunications services in the world and globally known for the leading integrated packages it offers”. Shweikeh added that the Group’s customers will share the unique Orange experience, connecting with 100 million other customers spread over 220 countries and territories across the globe.
With this announcement, JTG’s mobile customers who account for around 1.8 million have joined the family of over 100 million Orange mobile users worldwide.
“Customers will now feel the difference whenever they visit one of our shops that are spread across the Kingdom as Orange places its customers on top of its priorities giving them one-of-a-kind experience. Our staff is well trained to fulfill their needs and exceed their expectations by communicating and offering visitors first-class telecom solutions,” said Shweikeh who also highlighted the big role this step will play in enhancing the leading position of the Group’s GSM operator.
JTG’s GSM operator, formerly known as MobileCom, is a leading wireless provider in the Kingdom with (please add number) customers. It combines local Jordanian capability with the technological advantages and network management experience of France Telecom, its strategic partner.
The GSM arm of JTG was first registered on 21st September, 1999, with an aim to build a new, highly advanced, mobile communications network to serve the Hashemite Kingdom of Jordan, and has launched full public service across the Kingdom on 15th September, 2000. The infrastructure was built using the most advanced technology available on the market today and is provided by the global leader in GSM networking equipment, Ericsson.
Investments made by the Group’s GSM operator positively affected the Kingdom on a number of levels, extending its commitment to the development of the local economy, the creation of an advanced mobile communication infrastructure as well as developing the community and ICT industry in terms of education and human resources.
The company is committed to the Kingdom and the people of Jordan. Its objective is to bring about a wave of vibrant transformation and growth to the telecommunications sector, the most important industry in today's truly global environment.
“This is another milestone for JTG where a promise of providing better telecommunications services is accomplished, thus contributing towards the achievement of His Majesty King Abdullah II’s vision in making Jordan a regional ICT hub,” concluded Ammari.
About Orange:
Orange is the key brand of France Telecom Group, one of the world's leading telecommunications operators with over 153 million customers in 220 countries worldwide.
In June 2006, as part of France Telecom Group's integrated operator strategy to deliver simple convergent products, Orange became the single brand for mobile, internet and TV offers in France, the United Kingdom, the Netherlands and Spain, strengthening Orange's position as the number two mobile and internet services brand in Europe. In addition, Orange Business Services became the new banner for business communications solutions and services.
Since its launch in 1994 in the UK market, Orange has been synonymous with making mobile communications an intuitive part of everyday life. Today the home of Orange has become Paris following their acquisition by France Telecom in August 2000. However, Orange is widely perceived as a global international brand stretching across the world.
In 2007, Orange was launched in Jordan through Jordan Telecom Group (JTG), providing integrated fixed, mobile, internet and content services.
About France Telecom:
France Telecom, one of the principal world telecommunications operators, had almost 160 million customers in five continents (220 countries or territories) as of December 31, 2006, out which two thirds are under the Orange brand. In 2006, the Group achieved consolidated revenues of 51.7 billion euros. Launched in June 2005, the NExT program (New Experience in Telecommunications) is enabling the Group to continue its conversion as an integrated operator in order to make France Telecom the operator of reference for the new telecommunications services in Europe.
Since June 2006, Orange became the Group's single brand for the Internet, television and wireless telephony in France, the United Kingdom the Netherlands and in Spain, and Orange Business Services became the brand for the services offered to business worldwide. France Telecom is the second largest wireless operator and Internet access provider in Europe and among the world leaders in telecommunications services for multinational companies.
France Telecom (NYSE:FTE) is listed on the Eurolist market of Euronext Paris and on the New York Stock Exchange.
About Jordan Telecom Group:
In 2000, France Telecom entered as a strategic partner and gradually increased its share in Jordan Telecom until it acquired 51% of shares to become the majority shareholder.
Jordan Telecom was first established in 1971 under the name "Telecommunications Corporation," which was then totally owned by the Jordanian government. In 1997 the corporation was privatized and became known as the Telecommunications Company, providing fixed line services.
Jordan Telecom Group decision was proclaimed in 2006 to integrate the fixed retail business unit, the mobile business unit, the internet and data business unit, the content business unit, and the wholesale business unit to be one giant integrated operator in Jordan.
The Jordan Group now serves more than 2.3 million subscribers with appropriate communication technologies, at affordable prices, and world-class service. The Jordan Telecom Group has started adopting mid of this year the Orange brand name for its services as part of a strategic plan aimed at providing the local market with world class services and products where it introduced its first milestone with the re-branding of Wanadoo; the Group’s internet and data services business unit, into Orange, and then moved to the next phase by re-branding the fixed line services and finally the re-branding of its GSM operator into Orange.
