Jaguar’s All-New XJ at Alfardan Premier Motors’ Showroom

Published July 6th, 2010 - 10:01 GMT
Al Bawaba
Al Bawaba

Jaguar has announced the arrival of the all-new XJ at Alfardan Premier Motors. Sleek, sporting and sophisticated, the all-new Jaguar XJ brings a daring new spirit to automotive luxury - it offers a seductive mix of striking design, breathtaking performance and engineering without compromise. The XJ is now available at Alfardan Premier Motors' showroom at Al Sadd St.

Building on the success of the new XK and XF models globally and in the Middle East, the introduction of the all-new XJ is a landmark for the revitalised Jaguar Brand. Clearly positioned as the company's four-door flagship, it extends the appeal of the XJ to a new generation of customers.

Ian Callum, Jaguar Design Director said: "The new XJ is a thoroughly modern interpretation of the quintessential Jaguar. It is the most emphatic statement yet of Jaguar's new design direction."

Distinguished by unique exterior and interior design features, the XJ includes, an innovative new panoramic glass roof, an integral part of the all-new XJ's design concept, enabling the car to have a lower, more streamlined roofline, while dramatically enhancing the feeling of light and space inside.

The all-new XJ's cabin offers four specification levels – Luxury, Premium Luxury, Portfolio and Supersport – allowing the customer to tailor the car to suit their tastes of choice in colours, veneers and leathers not seen before in a Jaguar.

The XJ benefits from the most advanced, powerful and efficient Jaguar powertrains ever. The XJ features a 5.0-litre naturally aspirated V8 engine with 385 horsepower or a 5.0-litre supercharged V8 available in 470 and 510 horsepower versions.

Proven Jaguar dynamic technologies are taken to new levels in the all-new XJ. Features such as air suspension, Adaptive Dynamics (continuously variable damping), Active Differential Control and quick-ratio power steering deliver the blend of responsive, dynamic handling and refined, supple ride expected from a Jaguar.

Inside the car there are advanced new technologies; 12.3-inch high-definition Virtual Instruments complement an innovative, Dual-View technology 8-inch Touch-screen that can project DVD movies or television programmes to the passenger while the driver views vehicle functions or follows satellite navigation.

Premium surround sound options include the top-of-the-range 1200W Bowers & Wilkins system, as well as advanced infotainment features like hard drive-based audio and navigation systems, and comprehensive connectivity for portable audio and video devices via the powerful Media Hub.

The all-new XJ also takes a new approach to sustainable motoring. Constructed using Jaguar's aerospace-inspired aluminium body technology, the XJ is lighter than its rivals by at least 150kg which significantly improves performance, handling and economy, while delivering increased strength, refinement and safety.

Alan Whaley, General Manager, Alfardan Premier Motors, said, "We're delighted to have the All-New XJ in our market. The Jaguar Brand and its new design direction have witnessed a huge success in Qatar and we look forward to taking it further with the new XJ."

Robin Colgan, Managing Director of Jaguar Land Rover Middle East and North Africa said: "We are very excited about our all-new flagship which sets benchmarks in terms of design, performance and engineering. Jaguar customers in this region look for luxury, individuality and performance and we're certain the flagship XJ, which is truly beautiful and exhilarating to drive, will enjoy success here, just like the XK and XF."

The all-new XJ offers extremely attractive cost of ownership with impressive fuel economy and emissions performance across the range.