ITE Distribution to Represent Business Interests of Palm in Middle East and South Africa Palm Independent Marketing Company (IMC) status extended to

ITE Distribution, a leading Dubai-based technology product distributor, today signed an Independent Marketing Company (IMC) agreement with Palm Europe Ltd, a leader in mobile computing. This extends the current distribution agreement between Palm Europe and ITE and enables the Dubai company to manage the Middle East and South African (MESA) region and develop the Palm® brand presence and market share there. Under the terms of the IMC agreement, ITE Distribution will take on the full responsibilities related to Palm Europe’s business development efforts in the region that include channel development and education, sales and marketing, brand and product awareness programs as well as distribution. ITE will also provide technical support services to resellers and play an active role in customer support and certification of Palm’s smartphones in the region. “We have chosen ITE to become Palm’s first Independent Marketing Company as a result of the excellent channel development work they have undertaken over the last year which has resulted in a solid growth in market share across the region” said Pascal Lagadec, Director of Retail & Distribution Sales, Palm EMEA. “We are confident with the resources that ITE are investing that this growth will continue. Their work with Microsoft in developing programmes for training and education of the channel staff as well as developing a range of consumer, SME and enterprise solutions demonstrate ITE’s ability to drive our business in the region in all channels” added Mr Lagadec. The signing of the agreement comes at a time the MESA market is experiencing a rapid growth in smartphone usage. With around 30 million mobile subscribers in the Middle East and 150 million in Africa there is a significant market opportunity to upgrade these users to messaging devices. The forecast is for the MESA market to reach over 1.5 million smartphones by 2010. “We are very excited about this new partnership,” said Jafer H. Jafery, ITE Managing Director. “Our relationship with Palm dates back to 2005 and we are very proud to once again partner with such an international company. Palm is one of the most respected brands in the world and a true leader in the mobile computing industry. Resellers and end users will now be able to take advantage of Palm’s cutting-edge smartphone technology and best-in-class service and support to strengthen their business.” Rosemond Koshy, Regional Support Manager, M.E and Africa adds “We pride ourselves in our support system for our entire product range. One of the first steps we have taken since discussing the IMC setup with Palm is to establish a full support centre in Dubai with qualified engineers and a free support line. We have also replicated the same in Johannesburg to cover the Southern African region.” ITE, which is strictly a wholesale distribution house focused on the sales, marketing and support of an active reseller channel, will focus on building Palm’s channel and retail presence in strategic markets including the UAE, Bahrain, Oman, Qatar, Saudi Arabia, Kuwait and South Africa Jita Singh, Regional Sales Manager for M.E and Africa added “The IMC setup brings a lot of flexibility in terms of sales and marketing to our region. I think the best example is the Arabic products being launched at the same time as the English. We offer local sales and marketing support immediately to our distribution base here and in Africa as well as the fastest support”. “It has been a tremendous two years since Palm first started working with ITE,” said Tim Mahne, the Director of master distribution in Palm. “Twelve months ago we appointed ITE as a Master Distribution for Palm in the region and now the relationship goes to a new level with their appointment as the first Palm’s IMC. This is a clear recognition of the range of value added services ITE is offering in driving the Palm devices and brand.” -Ends- About Palm Europe Ltd: Palm, Inc. (Nasdaq: PALM), a leader in mobile computing, strives to put the power of computing in people’s hands so they can access and share their most important information from anywhere. Palm Europe Ltd. is a subsidiary of Palm, Inc., and supports Europe, Middle East and Africa. The company’s products for consumers, mobile professionals and businesses include Palm® Treo"! smartphones and Palm handheld computers, as well as software, services and accessories. Palm products are sold through select Internet, retail, reseller and wireless operator channels throughout the world, and at Palm Retail Stores and Palm online stores (  HYPERLINK "http://www.palm.com/store" \o "http://www.palm.com/store"  http://www.palm.com/store ). More information about Palm, Inc. is available at   HYPERLINK "http://www.palm.com/" \o "http://www.palm.com/"  http://www.palm.com . About ITE Distribution: ITE is a 15-year-strong, IT distribution company headquartered in Dubai, UAE. It represents global manufacturing leaders in information technology products including Logitech, Kingston, Iomega, Belkin, Labtec, Targus, Tucano, Symantec, and is a master distributor for Palm in the Middle East and Africa. ITE’s primary distribution regions include UAE, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar and Africa. ITE has expanded further this year with its new offices in South Africa and Bahrain providing sales and marketing support to the market. ITE has distinguished itself as the retail distributor across the markets as the services it offers to its resellers are all part of the ‘Value Added’ aspects of its distribution model – meaning these are not billable services but layers of support that ITE provides.