Unlike other sites that serve as either brand advertisements or empower consumers to praise or haze hotel stays, services and amenities, InterContinental Hotels & Resorts is bucking the trend by launching Travelogue. The luxury brand’s blog is more of a travel resource than anything else, inviting consumers to delve into the city they are researching and go outside the hotel to explore the culture, sights, sounds and flavor of the destination.
Visitors to Travelogue will find activity, attraction and event recommendations as well as tools for sharing content from the blog with their friends via email or subscription to the blog’s RSS feed. The blog is rich with “in the know” information, videos and photos such as Concierge-guided city tours highlighting facts about local culture, unique restaurants, shopping and much more from the brand’s seasoned colleagues and from partners like National Geographic and Aston Martin Racing.
“Travelogue is a manifestation of what the InterContinental brand represents,” says Jennifer Ploszaj, Global Director, Brand Communications. “In the spirit of celebrating travel, we want to actively and freely share our local knowledge online with people who love travel. We have colleagues in 150 locations around the world who are local experts, and we hope consumers will use the content on this blog to make their travels more enriching and authentic.”
For more information and to experience Travelogue, please visit www.Travel.InterContinental.com
For additional media information, visit www.intercontinentalnewsroom.com
Travelogue was concepted and managed by MediaWhere, Inc., a digital media & marketing consultancy based in Atlanta.
InterContinental Hotels Group PLC (IHG) of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is one of the world's largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,800 hotels and more than 571,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with over 37 million members worldwide.
