Info2Cell.com, the leading Wireless Application Service Provider (WASP) in the Middle East and North Africa, successfully powered PepsiCo’s largest summer marketing campaign throughout the GCC.
Reaching more than 3 million mobile subscribers via 10 mobile service providers, Info2Cell.com designed, developed, supervised and operated the system that supported the campaign. Throughout the summer months, a variety of prizes were distributed to participants.
“Our support of PepsiCo’s campaign has boosted our reputation as a provider of innovative, reliable mobile content services,” stated Bashar Dahabra, Founder and CEO, Info2Cell.com. “We have over seven years of experience in providing mobile value-added services and interconnecting 22 leading mobile operators in the Middle East and North Africa.”
With services that match the standards of a leading global brand like Pepsi, Info2Cell.com is fully equipped to provide high-quality support to various projects.
“We are pleased with the response generated by our summer marketing campaign in the Gulf, especially in Saudi Arabia and Oman,” stated Hossam Dabbous, Marketing Director of Colas at Pepsi International. “Today, the high-penetration of mobile phones in the GCC markets has triggered the use of SMS-based campaigns as an effective promotional tool. By leveraging the reach and proven reliability of Info2Cell.com, Pepsi has successfully ensured that its campaign reach a wide audience in the region.”
Info2cell.com has a highly qualified development team spread across the Middle East in offices based in Dubai, Riyadh and Amman, dedicated to supporting the requirements of our clients, be it in billing, customer care, real-time stats or application logic. The Info2cell.com team is supported by Acotel, the fifth largest mobile service provider in Europe. The Info2cell.com platform is powered by state-of-the-art technologies, including Oracle database, Sun, Hewlett Packard and Dell, and is protected by Cisco Firewalls and security systems.
