IDdesign, the Danish international franchise of the Easa Saleh Al Gurg Group, recently celebrated its ten year anniversary in the UAE by offering customers a number of in-store ‘perfect 10’ promotions including 10 per cent off all merchandise.
Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group, said: “Over the last decade IDdesign has grown dramatically, we now have three stores covering 90,000 square feet compared to 35,000 ten years ago when we started. This year customers enjoyed a host of offers to celebrate our success and the response has been fantastic with footfall increasing 40 per cent over the promotional period.”
IDdesign’s showrooms are located in Dubai on the Dubai-Sharjah Road and inside the Mall of the Emirates. The Abu Dhabi showroom is located on Sixth Najda Street, behind Abu Dhabi Municipality.
Reflecting the latest trends in modern home decoration, IDdesign offers a total shopping experience to the customer. Embodying the Scandinavian lifestyle, products are contemporary and sleek in design with inspiration drawn from the Art Nouveau period.
IDdesign stores have solutions to make every room in the home a living pleasure. For the living room you can choose from a wide range of sofas in incredible styles and textures to add to your home. The styles range from minimalistic to contemporary classic and the range encapsulates materials like leather, microfibres, suedes, and other fabrics.
IDdesign’s recently opened flagship store at Mall of the Emirates (MOE) features 66 different display areas and elegant living spaces, representing living, dining, bedroom and lounge rooms. It also features full apartment set-ups built on the concept of ‘good living made easy’, helping the visitor to visualise the effects that can be created.
The My Design Centre at the MOE outlet provides customers a professional consultancy service with in-house designers available to help customers choose curtains, carpets, furnishings, paint finishes, appliances and kitchens.
The store also features unique shop-in-shop concepts including: Innovation sofa-beds, Flexa kids modular bedrooms, Louis Poulsen lighting, Imagine Technologies home entertainment solutions, and King Koil mattresses.
