ICI Investment, a leading regional investment and development company, has announced the launch of Serena Residence, a premier residential project at Jumeirah Village aiming to tap into the affordable luxury niche of the real estate industry. The launch will be formally inaugurated during an exhibition at Dubai’s Fairmont Hotel, from April 2-4, 2007.
“As high rents continue to encourage more residents to purchase property, there is a growing demand for real estate developments that merge luxury with affordability as investors are demanding high quality residential environments with all the trimmings but without the price tag. At Serena Residence, serenity has never been so affordable, as investors will be very surprised at the price of the apartments which facilitate big dreams on a relatively small budget,” said Abdullah Al Dhaheri, CEO, ICI Investment Ltd.
Construction will commence soon on the project, which will offer investors a five story residential building containing town houses with private gardens and facing the swimming pool, one and two bedroom apartments in addition to duplex apartments (loft) in the fourth floor with spacious terraces and overlooking the gardens and the swimming pool. Residents will also be able to enjoy a myriad of additional amenities including retail outlets, a swimming pool and a gym when construction finishes in a predicted timeframe of 24 months.
Meaning ‘tranquil’ in Latin, Serena Residence is strategically located in Jumeirah Village close to the Jumeirah beach, landscaped parks and serene gardens, with proximity to business hubs, major road networks like Sheikh Zayed Road and Emirates Road and shopping malls like Emirates Mall and Ibin Batouta Mall.
“Everything about this project is luxurious, from the location, to the style right through to the smallest detail. Serena Residence is setting new benchmarks in the real estate industry by becoming a precedent for the development of high quality and affordable developments throughout the region,” Al Dhaheri concluded.
