The International Bank of Qatar (IBQ) has launched its latest marketing bonanza; the "International Bank of My new Home” which builds on and reiterates its ‘’International Bank of Hassan, James and Serene” Campaigns. The programme, scheduled to run from 15th of April, reiterates IBQ’s consistent emphasis on building long-lasting relationships with customers and putting them at the heart of its business.
The “My new Home” Campaign, which runs from 15th April 2007 until 15th January, 2008 will offer customers starting a relationship with IBQ, by transferring their salary onto the bank during the promotion period, the exclusive chance to win property in Qatar's prestigious West Bay area. Other extravagant prizes which make up a total prize fund of over QR 4 million include quarterly chances to win 20% down payment on new apartments, home furnishings worth over QR 200,000, state-of-the-art home entertainment systems, and instant cash prizes. All customers who join the IBQ family during the campaign will be guaranteed winners and the earlier they join the higher their chances of winning.
IBQ’s existing customers who refer any new eligible customer will also receive instant cash payments and chances to win the grand prize; the West Bay property.
Commenting on the bank’s new "My new Home" campaign, Michael Williams, General Manager of IBQ said, “Our new campaign is designed to provide our existing and new customers with added advantages and benefits by offering an additional value within each IBQ relationship. The campaign provides an unrivaled offer, allowing customers the opportunity to win an apartment by simply transferring their salary and embarking on a banking relationship that is unique in many ways.”
By offering new customers several attractive choices with unrivalled benefits, the new "My new Home" campaign continues on the same path as that of the bank's defined strategy; relationship banking. Other products and services that are a testament to the bank's strategy include IBQ's unique relationship-packages; whereby customers choose how to bank with IBQ by selecting the features that closely match their needs and lifestyles.
“We are continuing to offer our customers commitment to unrivalled customer service, through a clearly defined strategy of relationship banking. We now compete with competitive personal and vehicle loans, exceptional credit cards, are increasing the number of branches this year and we have not forgotten that our reputation has been built upon putting the customer at the heart of everything we do,” added Williams.
As one of the oldest and most experienced banks in Qatar, IBQ continues to offer its new and existing customers with personalised banking services that are complimented with high value incentives. This ensures that the IBQ banking experience continues to focus on tangible benefits within every customer relationship.
About the International Bank of Qatar (IBQ)
The International Bank of Qatar (IBQ); a well established and rapidly growing financial institution, previously known as Grindlays Qatar, celebrated its 50th year anniversary in 2006. IBQ today is a joint venture fully managed, with 20% owned, by the National Bank of Kuwait (NBK); the largest bank in Kuwait and one of the leading banks in the Middle East. The remaining 80% is owned by influential Qatari entities, whilst the bank is Chaired by Qatar's First Deputy Prime Minister and Minister of Foreign Affair's H.E. Sheikh Hamad Bin Jassim Bin Jabor Al-Thani.
Taking half a century of extensive experience in service-based private and corporate banking, IBQ has been and continues to expand its retail banking business with a parallel strategy, based on that experience, which accentuates its high quality service-based approach. IBQ today, offers its customers a full range of retail, private and corporate banking solutions with a strong commitment to excellent quality service, and a focus on building long-lasting relationships. With a total of 4 branches and 9 ATMs located in strategic locations throughout Qatar, IBQ is an increasingly prominent local player that benefits from an international network as a result of its affiliation with NBK.
