hp senior vice president meets with key partners and customers in the uae and saudi arabia

Published October 1st, 2007 - 07:56 GMT
Al Bawaba
Al Bawaba

hp senior vice president meets with key partners and customers in the uae and saudi arabia

The Middle East is one of the fastest growing markets for HP and is ready for Business Technology Transformation

HP today announced that Francesco Serafini, Senior Vice President & Managing Director of the Technology Solutions Group, HP Europe, Middle East and Africa (EMEA) and Technology Solutions Group has completed his tour of the UAE and Saudi Arabia following HP’s success at Gitex 2007. The visit was part of Mr. Serafini’s ongoing efforts to expand the role of HP Middle East within the region.
As part of HP’s commitment to the Middle East, Francesco Serafini is working on increasing HP’s presence and investments in the Middle East with a specific focus on UAE and KSA. As they continue to be fast growing markets for HP with an increasing number of partners, programmes and initiatives being developed across the HP portfolio.
“As the largest technology provider in the Middle East, we at HP are dedicated to investing in local markets and we do this by actively supporting the establishment of the new projects in the UAE and KSA. The economic growth and rapid changes to the business climate are such that we have to retain a constant level of interaction with our customers and make sure that we understand their business and technology needs and continue to serve them and help them through their journey of Business Technology Transformation,” said Serafini. 
HP has been present in the region for more than 30 years; since then it has built strong and collaborative relationship with its partners and customers and will continue in doing so to invest and consolidate its position as the leading IT vendor in the Middle East.  
During his visit, Serafini also met with key Channel Partners and members of the business and IT press community. He also held meetings with HP employees, who are the key drivers to the success of HP mission in the region and shared with them the company’s future vision and strategy in the Middle East.