HP Middle East rolls out global ‘Store in Store’ initiative across the region
HP Middle East today announced the roll out of the HP Store In Store initiative in the region starting at Compume in Mall of the Emirates, Dubai. HP Store In Store experience is the first of its kind concept retail store in the region.
Operated and owned by Compume, the store will sell HP’s entire portfolio of consumer offerings – from personal computing to imaging and printing products. In addition, consumers will have an opportunity to view and experience the latest HP technology in the store.
“The new HP Store In Store consists of various digital lifestyle zones, where trained HP experts provide consumers with in-depth information, assistance and education as part of their shopping experience. This new initiative aims to give HP’s customers a more personal shopping experience,” explains Serdar Urcar, General Manager, PSG, HP Middle East.
The SIS project is set to spread through out the Middle East including, Saudi Arabia, Kuwait and Egypt. HP has partnered with many other retailers to launch future SIS in the region.
