HP hosts Thai kickboxing competition to introduce high performance entertainment and gaming desktop PC
DUBAI, United Arab Emirates, 14th May 2007 – HP Middle East today announced the launch of its new consumer desktop series, the HP Pavilion a6000 Desktop PC, at its exclusive Thai kickboxing competition held at the Kempinski Hotel, Mall of the Emirates in Dubai.
The event, attended by HP’s partners, customers and retailers, challenged local Thai kick boxers to compete to find the ‘HP Best Performer’ to celebrate the launch of the high performance entertainment and gaming a6000 Desktop PC. The desktop PC comes with NVIDIA® GeForce™ 7300 LE graphic card which holds 64 MB of dedicated memory, and is powered with TurboCache technology to boost up graphics memory to 320 MB total.
The new desktop PC is elegant in style with a piano-black finish and refined silver trim and comes fully equipped with Genuine Windows Vista™ Home Premium and Intel® Pentium® D Processor 925 Dual Core. The processor provides the flexibility and performance to handle multimedia entertainment, digital photo editing, even multiple users, simultaneously, so while you’re multi-tasking, so is your desktop, and you get to accomplish more while running multiple applications, such as editing video while downloading music.
Elena Danici, Category Manager for consumer products , PSG, HP Middle East, said: “Consumers today are demanding higher standards of digital entertainment experiences and are looking for technology products and solutions that enhance the very personal environments of their home. Therefore, as part of our successful The Computer is Personal Again campaign, HP has introduced the HP Pavilion a6000 Desktop PC to its portfolio to meet consumers entertainment and gaming needs.”
The new exciting features including a power button positioned on the top of the chassis for easy reach, a built-in bay for removable digital storage and a more easily accessible media card reader to simplify enjoyment of digital music, videos and photos.
The desktop comes with a keyboard and optical mouse and is fully equipped with integrated speakers and side hot keys for easy use, and optional HP Pocket Media Drive. With a comfort front edge, the keyboard also neatly nests into the monitor when you are not using it, to ensure it fits perfectly and neatly into your home.
HP’s BrightView Technology is the latest and greatest in LCD screen technology that provides clearer images and higher contrast. The monitor also has an option of ‘Pivot’ and ‘Tilt’, with small Teflon feet on the bottom of the HP monitor base that allow you to move the monitor from side to side to easily share the screen with others or move it to view the monitor from another area in the room. Whether you are aged 5 or 75, the w2207 monitor with a height adjustable stand, provides the perfect angle for you to view your work or play.
With the new ‘My Display’ set-up software, seen for the first time with the HP Pavilion a6000 Desktop PC, you can now have a much more user friendly experience to adjust the settings for colour, brightness and volume. Other innovative features include the ‘Quick View’, hot key on the front of the monitor that moves into different work environments. It automatically adjusts brightness, contrast and other settings with one touch of the button for the menu to select a gaming, photo editing, movie or text mode.
About HP
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $94.1 billion for the four fiscal quarters ended Jan. 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Jeddah, Khobar, Cairo, Ramallah, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
More information about HP in the Middle East is available at www.hp.com/me
