HP today announce that Santiago Cortés will be appointed as managing director and vice president, Technology Solutions Group (TSG), HP Middle East, Mediterranean and Africa (MEMA).
In his new role, Santiago Cortés will drive the TSG business for HP’s MEMA region, which covers 71 countries, and lead the regional management team.
Cortés has been leading HP’s Spain and Portugal (Iberia) business for the last seven years, and before was General Manager of Compaq Spain for five years. Under his leadership HP became the leading IT company in the region.
“Santiago Cortés’ proven track record of growing HP to become the largest IT company in the Iberian market, and building close relationships with many enterprise customers will help tremendously in continuing to strengthen our leadership position in these very important and high growth markets”, said Francesco Serafini, HP’s managing director for EMEA.
Cortés succeeds Ken Willett, who led HP MEMA for the last two years, and who was recently promoted to drive HP’s sales strategy and productivity in EMEA.
