Leading industry figures, market influencers and renowned experts in the automotive aftermarket field will discuss the latest trends and developments at Automechanika Academy, the trade conference and seminar to run on the sidelines of Automechanika Middle East 2010.
On the agenda for the increasingly popular Academy, which will be held at the Dubai International Convention and Exhibition Centre from May 25 to 27, are various hot-button issues that dominate the discussion in the global automotive industry.
“Since its inception, the Academy has succeeded in promoting dialogue among those involved in the regional market,” said Mr Ahmed Pauwels, Chief Executive Officer of organisers Epoc Messe Frankfurt GmbH. “With various technical issues making headlines recently, the need for a common platform for regional players to interact with, and learn from is vital. Automechanika Academy is designed to provide just that platform where the world’s leading manufacturers and suppliers can familiarise themselves with the unique conditions and requirements of the Middle East market.”
Among the key presentations at the Academy will be an in-depth look at the new Toyota U Series automatic transmission, by Wayne Colonna from the US, President of the Automatic Transmission Service Group and Technical Editor of Transmission Digest. Colonna will explain the theory of operation, common problems and failures faced during the assembly and re-assembly process and discuss the differences between early and later models. The presentation will also provide useful tips to prevent common Tech Line failures.
Always a big hit during the event, the latest Trade Statistics in the automotive market will be revealed by Ms Nassim Saeed Al Muhairi, Senior Manager from the Department of Statistics at Dubai World. Ms Nassim’s presentation which will reveal the complete import and re-export figures for 2009 in Dubai’s automotive aftermarket will provide a key insight into the trends and forecast for the Middle East region.
Waleed Al Sagr and Tarek Alsitt, from the Gulf Standards Organisation, Saudi Arabia will explain about the ongoing drive to inform the public on a Conformity System for tyres in the GCC as well as give a presentation on a conformity system for motor vehicles. They will explore the latest developments in the process of establishing a common standard for all automotive products in the GCC countries.
Maryam Darwish, Customer Advisor at Al Futtaim Motors, UAE, will provide an illuminating insight into the role of Emirati women in the automotive industry. Ms Darwish will look at the prospects of increasing the presence of Emirati women in all fields of the regional industry.
The Automechanika Academy is free to attend for trade visitors and will run from the afternoon of Tuesday, May 25th to the close of the exhibition at 7pm on Thursday, May 27th. The Academy is a must-attend seminar for those who want to keep abreast of the latest trends and innovations in the aftermarket industry.
