Haifa Wehbe, Nawal Zoghbi and Wael Kfouri will star in a spectacular music festival organised by global and regional digital leader LG Electronics in Dubai.
The LG Digital Music Festival 2005 will be held at the Al Bustan Rotana hotel in Dubai on September 15, 2005. The concert begins at 8.30 pm and includes a haute cuisine dinner. Doors open at 8.00 pm and tickets are on sale at the venue priced from AED 500.
“In a market with a huge youth demographic, a high percentage of the population in the Middle East is under 20 years old, music is definitely one of the ways to connect with our customers. But at LG, we wanted a format that would promote the development of the regional music industry while offering quality entertainment for the audience. Our annual digital music festivals are organised to provide enthusiastic artist support,” said C H Lee, President, LG Gulf FZE.
Music festivals are an integral part of LG’s marketing mix as it seeks to bring the best in contemporary and classic Arab music to the Middle East public. LG conceptualised its music festivals at a time when the regional music business was facing challenges. The company believes that music is linked to its mission of creating a digital world that entertains and makes people’s lives enjoyable and comfortable. Music festivals have been held in UAE, Saudi, Jordan, Lebanon, Egypt, Morocco and Syria and featured top artists like Kazim Al Saher, Raghib Allama, Melham Barakat, Nancy Ajram, Amro Diab, Elissa and Fadel Shaker.
“We don’t expect any financial return on our investments from the music festivals; they are solely a method of connecting with our customers at the grassroots. We want LG to be perceived as a warm brand that cares about people and is involved in their day-to-day lives,” said Lee.
For more information about the event or to buy tickets, please call (+9714) 705 4177.
About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 066570.KR) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 70,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $37.7 billion (consolidated), LG Electronics conducts its business in three main areas: Digital Display & Media, Digital Appliances, and Telecommunications Equipment & Handsets.
LG Electronics’ goal is to enable the intelligent networking of digital products that will make consumers’ lives better than ever. For more information, please visit www.lge.com
