Haier and DHL Launch a Joint Promotional Campaign
Haier, the world's fourth leading producer of white goods (home appliances), announced recently that it had signed a mutual cooperation agreement with expedited mail and logistics services DHL, to launch a joint promotional campaign that will last until the end of September 2008.
The campaign aims to allow DHL's clients to win daily gift vouchers provided by Haier, to be exchanged for Haier's products with every shipment sent through DHL's branches in Shmeisani and City Center.
"It is our pleasure to cooperate with Haier on this promotional campaign," said DHL's Marketing and Sales Development Manager Khalil Sukkar. "This campaign represents our commitment to benefit our clients who frequently use our delivery services."
Reham Ghaboun, Haier's Marketing Manager, reaffirmed the company's appreciation of this joint project with a company as prominent as DHL, explaining that this campaign came as a result of both parties' desire to provide the best services to their clients. "This campaign collectively focuses on rewarding clients and customers and providing them with special benefits in what falls in line with Haier's strategic goals in terms of customer satisfaction. The campaign also focuses on bridging communication and on raising the standards of our offers."
DHL's clients will be able to exchange their vouchers for gifts directly from Haier's gallery. The company will provide innumerable gifts from its various product lines.
