The pinnacle of international GT motor racing, the Spa 24 Hours is supported this year by the leading diamond certification laboratory, International Diamond Laboratories (IDL), a Dubai Government initiative; and the Dubai Multi Commodities Centre (DMCC).
An annual endurance race that takes place in the scenic settings of the Ardennes Hills in Belgium, the Spa 24 Hours is regarded as the largest event on the FIA GT calendar and features Porsche, Ferrari, Aston Martin and Maserati and attracts the highest number of spectators and famous race drivers. The event scheduled from August 2-3 this year will have an IDL-DMCC Porsche GT at the Circuit National of Spa- Francorchamps, widely acclaimed as one of the toughest race tracks in the world.
Commenting on the IDL- DMCC support to the FIA GT Championship, Peter Meeus, CEO of IDL and Executive Director of Diamonds, DMCC, said: "The Spa 24 Hours is the favourite of international GT racing, bringing together the most skilled race drivers and the largest grid of spectators.
"Our support will bring the spotlight on diamond jewellery certification, making this event the meeting point of a woman's best friend and the man's favourite toy. It is the perfect combination of glamour and power."
Sports sponsorship is increasingly becoming an important consumer liaison activity for companies and this is the first step IDL has taken in this direction, he added.
"Motor racing has always been a favourite sport in Europe and also the Middle East. This is reflected in the attention that F1 races in Bahrain, Turkey and Abu Dhabi have been receiving. Belgium being one of the most important diamond centres in the world is a crucial market for us and we are proud to support this important event on the country's sports calendar," he commented.
Established in 2007, IDL is committed to developing the international diamond market through quality certification defining the 4 Cs- colour, clarity, cut and carat- of polished diamonds and diamond jewellery. With headquarters in Dubai, IDL has offices in Antwerp (Belgium), Mumbai (India) and most recently, Istanbul (Turkey).
For further info, please contact: Lisa George/Riham Musleh, ASDA'A Public Relations, Dubai. E-mail: [email protected]/[email protected]. Tel : 04 3344550.
About International Diamond Laboratories (IDL)
IDL is a DMCC initiative and a direct result of the Diamond Master Plan that DMCC adopted in 2007 to further develop services for the diamond trade. IDL provides diamond traders and jewelers with quality reports/certificates of authentication of polished diamonds. These certificates assure customers that the diamond they purchase is of high quality. It is also the first diamond grading laboratory that has automated the color grading process through the IDL Color Meter™, taking the human error out of the equation in color grading and therefore providing accuracy and consistency. IDL provides its services from its headquarters in Dubai (UAE) and at branch offices in Antwerp (Belgium), Istanbul (Turkey) and Mumbai (India).
Employing proprietary technology and with a focus on research and development, IDL is transforming the traditional art of diamond grading into a science, ensuring the highest possible level grading standards along with the greatest level of consumer confidence. IDL's services are additionally customized to best meet the needs of its clients in the region. The company is the only service provider worldwide to issue not only English- but also Arabic-language diamond certificates.
Al Bawaba