Dubai Shopping Malls Group's incredible 'Shop & Win BMW Cars' campaign, the biggest Dubai Summer Surprises raffle event of the year, came to a close at Modhesh World today. The final two winners of the campaign which offered shoppers a golden opportunity to win 14 coveted BMW 3 Series luxury sedans, are Iranian national Eisa Sadaaket and Saudi national Gaidaa Ali Al Zayer.
The promotion which ran from June 17th to August 7th was the star attraction of DSS 2010 and was supported by 21 malls across Dubai. Shoppers were entitled to one raffle coupon for every AED 200 they spent at participating retail outlets. Those shopping with MasterCard doubled their chances of winning, receiving an additional raffle coupon.
Eight different nationalities won in the seven week campaign. Four of them were tourists.
One of the last two winners, Eisa Sadaket, a resident of Al Ain for two years could not hide his amazement when informed of the win, "I have never won at any of the DSS raffle draws till now. I am so happy to win a BMW, this has made my summer an absolutely thrilling one. I look forward to drive away in my BMW."
DSMG's BMW promotion was complemented by an action-packed calendar of exciting events, amazing activities and sizzling surprises. Participating malls organised a plethora of shopping and entertainment extravaganzas for families and children, such as Kids Fashion Week, international cartoon show 'Stories of SpongeBob' and Middle East Junior Chef of the Year.
Majid Al Ghurair, Chairman of DSMG, commented: "This year's DSS campaign contributed to a spurt in retail sales and footfall, reinforcing Dubai's status as the shopping capital of the world. Mall-wide discounts and amazing bargains catered to the insatiable appetite of Dubai's shoppers. Unique entertainment and winning opportunities, especially the 'Shop & Win BMW Cars', helped to boost the retail revenue this summer. This is an excellent example of how private and public sector collaboration can help to increase retail sales. We look forward to another sizzling summer next year, which will mark the fourteenth year of our support to DSS.
"The retail sector is showing signs of recovery. Though the Dubai Summer Surprises was on only for seven weeks, the shopping season will continue with the advent of Ramadan. Shopping centres under the guidance of DSMG will extend shopping hours in the evening to facilitate convenient shopping and food and beverage facilities. The malls will offer attractive promotions offers as DEPE has extended its support to ensure an exciting shopping event during the holy month of Ramadan."
The member malls of DSMG that participated in DSS 2010 include: Al Bustan Centre, Al Ghurair City, Al Manal Centre, Al Mulla Plaza, Arabian Center, Burjuman, Century Mall, Dubai Marina Mall, Dubai Marina Walk, Dubai Outlet Mall, Gold & Diamond Park, Hamarain Centre, Lamcy Plaza, Mazaya Centre, Mercato Mall, Oasis Center, Palm Strip, Reef Mall, Souk Al Bahar, The Dubai Mall and Town Centre.
