Giordano Junior has launched its new Spring collection for kids between age group of 2-14 years. The new line is inspired by Hip Hop styling from the 80’s, releasing fashion with bold denim bottoms, bright all over printed hoodies & tees.
Ishwar Chugani, Executive Director of Giordano, said:” We want to indulge our young customers with colorful and joyful clothes that reflect the kids’ young and energetic spirit. The new line is specially designed to provide a feeling of comfort and style for the warm coming season”.
Each season, the Middle East’s leading retailer and distributor of casual apparel, Giordano releases a new ravishing Junior collection. Giordano’s competence is revealed in the soothing look that their clothes provide.
The new Junior line consists of branded deluxe stance, extravagance all over patterns & colorful prints. Moreover, typography & graffiti elements go all around on tees & hooded light weight summer jackets coordinated with jeans with logo prints and Western yoke check shirts coordinated with cargo khakis & denims.
The new collection is strong in multi color stripes tees in 100% cotton, which is perfect for the summer allowing kids to stay fresh. The tees are teamed up with denims skaters. All over prints is a bright addition to tees & track jackets; multi color stripe polo’s & tees with prints & patch work.
“Each collection has its unique touch and our main objective is to always provide comfort with style to our loyal consumers. We always stay up to date with our fashion to keep our clients well-run with the latest styles” concluded Ishwar.
The Hip Hop approach reveals itself with the luxury silver prints on white, pink, black & grey coordinated with denim pants and skaters allowing kids to stay in style while enjoying their outdoors activities.
In addition, the Sporty range includes “Dry Tech” sports collection with zip up jacket coordinated with printed tank & track pants. Dry-Tech fabric is specifically designed to optimise the breathable and absorption properties that can keep active children “dry and comfortable” all day.
About Giordano:
Giordano International was founded in Hong Kong in 1981 and is now one of the worlds leading international retailer of apparel and accessories for men, women and children. From its beginnings as a manufacturer of casual clothing in the 1970s, Giordano has developed into one of the world’s most renowned, apparel retail brands. By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S), Giordano has grown from its single Hong Kong store in 1981 to the present network of over 1,900 stores in the Middle East, Asia, Australia, India, Eastern Europe and North America.
