GEOX Repeat for the second year Back-to-School Initiative

As thousands of children get ready to go step back into the classroom during the blistering heat of September, breathable Italian footwear designer, GEOX, has introduced a colourful Back-to-School offer guaranteed to attract the attention of children of all ages, all the while keeping them cool during the new term.
On purchasing selected pairs of children’s shoes from the world-renowned brand’s stylish Autumn/Winter 2010 collection, youngsters will receive a designer GEOX backpack full-to-the-brim with multi-coloured stationery goodies.
The GEOX designer giveaway travel case on wheels available in royal blue and baby pink. Each bag is bursting with school essentials in canary yellow: a cooler bottle; pencil case; note book; whiteboard; ruler and colouring pencils. Each item is branded with the distinct GEOX label. 
GEOX classic and casual footwear for women, men and children combines Italian style with unique technology. Each GEOX shoe has an ultra-light, waterproof and breathable rubber sole, which dissipates foot perspiration out through the sole thus keeping your feet dry and healthy. All GEOX footwear features the breathe system which has been patented in more than 100 countries in the world.
This season’s shoes for children have been designed with style, balance and wearability in mind. The children’s collection is a reflection of the fashionable world of adults, yet has been created to meet the demands and rigours of the everyday wear and tear long associated with children’s shoes. The collection walks a careful line between fresh designer fun and sturdy, parent-approved practicality, and their soles are all made of supple, ultra-thin rubber.
The girls’ collection for its younger fans is chock-full of comfortable shoes to wear to school as well as for important occasions. GEOX has designed flats, ankle boots, and sneakers capable of satisfying even the most demanding requests, featuring waterproof fabrics, suede with contrasting inserts, patent-leather, and even knit wool. All its shoes are packed with appliqués: from charms, to coat of arms, pearls, and studs, without forgetting their printed or eco-fur linings. Every detail is extremely cheerful and much loved by little girls. Colours? From pink to white, and black, passing through bright patterns and iridescent colours.
Meanwhile, boys have a collection of comfortable, highly colourful shoes. As usual, its leading lights are its sneakers and walking boots. These cheerful, sporty shoes are perfect for their free time as well as for more formal occasions. Waterproof, breathable fabrics, colourful applications, Velcro fastenings, and technological materials - such as vinyl inserts, bright soles and mesh fabrics (a padded mesh that makes the inside of the shoe warmer) - all ensure that GEOX shoes remain comfortable and are extremely suitable, even for the youngest wearers.