This year’s much anticipated GMR Effectiveness in Marketing Awards (GEMAS) saw leaders from the marketing world gather at a lavish awards ceremony to recognize industry excellence in the region.
The ceremony took place on February 7th at Joharah Ballroom, Madinat Jumeirah, under the new custodianship of Mediaquest Corp. who bought out the conference and publications divisions of GEMAS founder – GBC - earlier this year.
The GEMAS 2008 comprised of 12 categories in which either companies, agencies or brand guardians were able to make nominations. Categories embraced the different marketing functions deployed by companies in the Gulf, from print, broadcast and online advertising to PR and sales promotions.
Those walking away with awards included Barclay’s Bank, Clorox, Rani, Vimto, Barbican, Splashtastic, and Emirates Driving School.
The GEMAS was launched in 2004 by ‘Gulf Marketing Review’, and has since managed to establish a good reputation for their objectivity, integrity and impartiality.
Mediaquest concluded a buy out of prestigious GBC brands including Gulf Marketing Review, GMR-Online, Al Tasweeq Al Arabi and RaceWeek in January of this year.
The company is known for their established stable of publications comprising Communicate, Trends, Saneou Al Hadath and Shaheen. The group also includes Medialeader, the media representation division and data management division, ‘Quest Communications’.
ENDS -
GMR Effectiveness in Marketing Awards – GEMAS 2008
Complete List of Winners
Category Winners
Grand Prix Gold Winner Barclay’s Bank
Silver Winner Clorox
Bronze Winner Rani
Marketing Achievement Winner Rani
Highly Commended Parachute (Marico)
Best Integrated Campaign Winners Clorox & Barclay’s Bank
Highly Commended Dubai Cares
Best Use of TV Winner Vimto
Highly Commended Tang (Whiz Kid)
Best Use of Print Media Highly Commended Acer - Gemstone
Best Use of CSR Winner Emirates Driving School
Highly Commended American Express
Best Use of Public Relations Winner Splashtastic
Highly Commended Oral B
Highly Commended ICLDC
Best Online Campaign Winner Barbican
Highly Commended Renault
Best Sales Promotion Activity Winner Clorox
Highly Commended DHL
Best Brand Development, Extension or Re-launch Winner Clorox
Highly Commended Rani
Highly Commended Tang Lunch
Best New Brand Launch, Medium Trophy Highly Commended SAMA
Best New Product Launch Winner Barclay’s Bank
Highly Commended MBC Action
About Mediaquest Corp:
Mediaquest Corp, founded in 1987, is one of the largest publishing houses within the Middle East region operating across three continents and publishing in three languages including, English, French and Arabic. The company built its reputation over the years through its stable of well regarded business titles including Trends, Saneou Al Hadath, Arabies and Communicate.
More recently, Mediaquest has taken the rein of the publishing and event divisions of Gray Business Communications (GBC), adding a number of respected brands to its portfolio including Gulf Marketing Review, GMR-Online, Al Tasweeq Al Arabi and Raceweek.
Mediaquest Corp is a holding company, combining both traditional and new media within its stable, with activities ranging from publishing to TV production and digital communication
