Fusion Marketing Management announces a partnership with U.S.-based MMG Worldwide to provide marketing solutions to clients in the Middle East.
By bringing MMG’s strategic expertise in brand building, creative and interactive development to the Gulf, Fusion will strengthen its PR and marketing services as well as provide tech-centric and new media expertise to the region’s travel and tourism sectors.
MMG Worldwide has received awards for its public relations efforts, advertising and web development work in North America. Fusion is the only boutique, specialist integrated tourism marketing firm in the GCC, and will now be MMG Worldwide’s partner agency for the region.
MMG Worldwide can provide the Gulf region with the innovative ideas and integrated communications tools that have been remiss in tourism marketing until now. This will allow the Gulf to maintain its competitive edge and market position in the increasingly aggressive global market.
“For the past seven years, Fusion has been based in Dubai’s media city. We believe in the region and its tourism potential and so invested in setting our company here,” said Page.
“With MMG’s integrated resources and experience, we aim to be the number one choice for clients – governments, private hotel groups, attractions and destination malls – looking for a real understanding of the tourism sector and a creative approach to gaining a clear position in the market.”
MMG is the United States’ largest, privately owned communications firm that specializes solely in hospitality and destination travel and now through its partnership with Fusion has greater reach in the Middle East. The joint agreement will also give Fusion access to U.S.-based and other global clients that are looking for a presence in the region.
“Fusion has an in-depth understanding of the tourism markets and key players throughout the region. This will add value to our clients,” said Don Montague, founder and CEO of MMG Worldwide. “Through Fusion we will also be able to offer integrated marketing tools in the Middle East for tourism and hospitality clients. This will definitely give clients the latest global insight from a specialist perspective--something that was lacking in the market before.”
Fusion Marketing Management will manage the Middle East business from their Dubai base delivering public relations solutions as part of the offering. They will draw on MMG Worldwide for global strategic direction in creative and interactive development. The focus will be on travel, tourism, mega projects, real estate and hospitality sectors.
Don Montague, founder and CEO of MMG Worldwide will be in Dubai from 13th June 2008 for one week to talk with media, and the tourism trade about the potential of MMG and Fusion in the region.
For further information on Fusion Marketing Management visit:
www.fusion-mgt.com
For more on MMG Worldwide go to: www.mmgworldwide.com
Notes to editors on MMG Worldwide:
• MMG Worldwide is a $100 million full-service global advertising and marketing firm with more than 25 years of experience in the travel, hospitality and entertainment industries.
• The company has offices in New York, Fort Collins, St Louis, Kansas City and Miami. It is headquartered in Kansas City and has an eight-person office in Fort Collins.
• MMG Worldwide received 19 Adrian Awards – including two Gold Awards – for its work in the travel and hospitality industries.
• MMG has created the Vail Summit to offer senior industry executives a forum for sharing ideas and concerns. Today it has grown into one of the most respected tourism forums in the world.
Notes to editors on Fusion Marketing Management:
• Fusion is a privately owned Dubai based tourism communications agency working in the hotel, hospitality and destination tourism industries. The team has considerable experience in Dubai and international markets.
• Fusion Marketing Management is incorporated in Dubai with a full back-office facility and qualified Arabic and English speaking staff who are able to move freely within the GCC. The company was set up in 2002 under the umbrella of Dubai Media City, and attracts 70 percent of its customers through the referrals of other satisfied tourism clients.
• Collectively Fusion has over a century of experience within the tourism industry at senior management levels and understands the travel sector within the GCC region.
Fusion has dramatically increased visitor arrivals to a destination due to their work with specific segments including leisure, business, educational, medical, events (MICE) and media programmes.
• Regional media come to Fusion for exclusive opportunities from our tourism clients and are referred to as a source of knowledge on the industry.
• Fusion's government tourism clients include: Oman, Jordan, Maldives, Cyprus, Singapore, Australia as well as many luxury hotel five-star international hotel groups; Fusion also supports PATA, a world renowned travel association and launched the Business Travel Show in 2007.
• Fusion not only knows the media extremely well in the region but also has detailed insight and knowledge of the travel industry and have helped many destinations to increase market share through their relationship marketing work, tailored PR programmes and organised events.
• Fusion has been asked to speak at the World Tourism Organisation event on tourism within the GCC as an authority on the region.
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