Fusion Marketing PR agency brings refreshing concept to Dubai Travel Trade Event
What’s New PATA event welcomes nearly 150 members of Travel, Tourism, Corporate and media partners
“What’s New”, a Pacific Asia Travel Association (PATA) event in Dubai ended with great success on March 17, 2008 at the InterContinental Dubai Festival City Hotel. Approximately 150 people from the Travel, Tourism, Corporate and media sectors participated in the event.
The all-day event showcased new products and services from the PATA region’s leading tourism boards, including Australia, India, Korea, Malaysia, Singapore, Thailand and New Zealand. The event was sponsored by the InterContinental Dubai Festive City Hotel (IHG); Qatar Airways and Business Travel Show Dubai, and also partner with the region’s most prestigious media groups; ITP (Arabian Travel News), The Times & Sunday Times, City 7 TV and Asfaar.
Fusion Marketing, a specialist PR agency for travel, tourism and hotels, and regional representative office for The Pacific Asia Travel Association (PATA), orchestrated the event using a refreshing interactive concept.
“For this event, we used an ‘Oprah style’ set-up with the intention of drawing everyone closer for open discussion. We found the result was effective and rewarding,” said Nicki Page, Executive Director of Fusion Marking Management, LLC and regional director of PATA.
Positive feedback from participants of Travel, and Tourism sectors was overwhelming. Leo Fewtrell, Manager of DTTAG, Dubai Travel & Tour Agents Group said:” It was an excellent opportunity to spread the DTTAG message and it was great to get direct response from the travel trade whether positive or negative. Open lines of communication are vital in order to increase understanding. “
During the event, the roundtable discussion was facilitated by Group Senior Editor of Arabian Travel News, Gemma Greenwood; the discussion panel also included Peter Hoslin, Head of Marketing, Abu Dhabi Airports Company (ADAC); Rimzie Ismail, General Manager, Dubai Airport; Leo Fewtrell, Manager, Dubai Travel and Tour Agents Group (DTTAG).
Fusion Marketing plans to organize on behalf of The Pacific Asia Travel Association two industry events in 2008. With the first one ending on such a successful high note, the second one will be held, on June 16th 2008, and targets the corporate segment aiming to educate and encourage decision makers to explore MICE business in the Asia Pacific region.
About Fusion Marketing Management, LLC
• Fusion is a boutique tourism communications agency working with clients in the hotel, hospitality and destination tourism industries. Their team comprises professionals with many years experience in Dubai and International markets.
• Fusion Marketing Management is a well established and respected business incorporated in Dubai with a full back-office facility and qualified Arabic and English PR and Communications speaking staff who are able to move freely within the GCC. The company set up business in 2002 and attracts 70% of its PR customers through the referrals of other satisfied tourism clients.
• The Fusion team has collectively over a century of experience within the travel and tourism industry at senior management levels and understands well the travel industry within the GCC region. They are known as one of the only specialist integrated PR and Communications companies in the region working with tourism and destinations, and have dramatically increased ultimate visitor arrivals to a destination due to their work with specific segments (leisure/business/educational/medical/MICE) and media programmes. Media come to Fusion for exclusive opportunities from our tourism clients and are referred to as a source of knowledge on the industry.
• Fusion’s Government Tourism Clients include: Oman, Jordan, Maldives, Cyprus, Singapore, Australia as well as many luxury hotel 5 star international hotel groups; Fusion also supports PATA, a world renowned travel association and launched the Business Travel Show in 2007.
• Fusion not only knows the media extremely well in the region but also has detailed insight and knowledge of the travel industry and have helped many destinations to increase market share through their relationship marketing work, tailored PR programmes and organised events.
• Fusion has been asked to speak at the World Tourism Organisation event on Tourism within the GCC as an authority on the region
About PATA
Mission statement: "The Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry. In partnership with PATA’s private and public sector members, we enhance the sustainable growth, value and quality of travel and tourism to, from and within the region."
Founded in 1951, PATA is the recognised authority on Asia Pacific travel and tourism. PATA provides leadership and advocacy to the collective efforts of nearly 100 government, state and city tourism bodies, more than 55 airlines and cruise lines, and hundreds of travel industry companies. In addition, thousands of travel professionals belong to dozens of PATA chapters worldwide. PATA is a not-for-profit organisation. Find out more at www.PATA.org.
