fortune group partners with eqarat.com to drive sales of aed 500 million ‘fortune serene’ development
Eqarat.com’s expertise and regional market knowledge to complement developer’s initiatives
Eqarat.com, a leading total solutions provider to the real estate sector, has announced that it has been appointed as the preferred sales agent for the AED 500 million ‘Fortune Serene’ development by the Fortune Group, a leading real estate developer based in Dubai with a current portfolio of investments valued at over AED 6.3 billion. This follows an agreement signed between the developer and the real estate solutions company, to utilise Eqarat.com’s expertise, market knowledge and large investor base to manage sales of the allocated residential units within the next few months. The ‘Fortune Serene’ project will occupy an area of 1 million square feet and is currently under construction at the International Media Production Zone (IMPZ).
The agreement, which was inked by Muhammad Ali, CEO, Fortune Group and Ali Hussein Al Rahma, CEO, Eqarat.com, aims to drive sales of 232 units within the two-tower residential project. The success achieved by Eqarat.com in several developments across the region has motivated the developer to partner with the leading real estate solutions provider, with expectations of generating similar positive results. With offices across the GCC and a dedicated ‘Special Focus Projects’ division managing the sales and marketing of exclusive projects, Eqarat.com is fully equipped to successfully deliver the sales goals by the first quarter of 2008.
Commenting on the partnership, Ali Hussein Al Rahma said, “Delivering effective sales-driven solutions to achieve our client’s sales goals is a core value that we incorporate in our services. Acquiring strategic partnerships with leading developers such as the Fortune Group provides us with both challenges and opportunities to enhance our competence in achieving our client’s marketing objectives, thereby reinforcing our own standing in the market. We are pleased that our previous successful ventures are being noticed by many real estate leaders, which brings us a bankable repute to help us expand our reach in the market.”
Fortune Serene is a freehold residential project strategically located in IMPZ. The prime property development comprises two modern buildings with a total of 500 high-end studio, one and two-bedroom apartments, which embody the highest design and quality standards. The project also offers its tenants access to a health club, spa and sauna, retail facilities, food court, swimming pool, lush gardens, children’s playground, in addition to state-of-the-art security systems. With piling work on the project nearing completion, the developers are on track towards its timely completion in the first quarter of 2010.
“As we visualize the successful launch of the Fortune Serene project, we recognise the next step to be to effectively communicate to clients the numerous investment opportunities that the development offers. We are optimistic that our partnership with a well-established company such as Eqarat.com will yield results, which will exceed all our expectations. Our primary focus is to establish Fortune Serene as a prime development that offers the best lifestyle amenities and investment returns, and this has motivated us to entrust the sales of the project to Eqarat.com,” said Muhammad Ali, CEO, Fortune Group.
Since its establishment in 1991, Eqarat.com has worked towards becoming a leading real estate and property solutions provider by offering a wide range of services, from property consultancy to property sales services for individual buyers and sellers, as well as institutional investors and property developers. The company delivers highly customised services through its dedicated team of property experts who identify unique investment opportunities within the real estate sector. The company is best known for its unique way of conducting business through deployment of state of the art business model, systems and processes to identify and procure the ideal property and investment for its clients and supply them with up-to-date, genuine and relevant data.
The most recent system development undertaken by Eqarat.com was the establishment of the Global Agents Network, which provides a service center for agents to access to all Eqarat.com information. In addition, the online network also allows clients and agents around the globe to utilize the company’s advanced portal platform, enabling them to conduct business in a more efficient and dynamic manner.
