Flip Media, the region’s leading, independent interactive marketing agency has been appointed by the Middle East’s pioneering low fares airline Air Arabia, following a pitch against several agencies in the UAE. Flip Media are responsible for Air Arabia’s online presence with the development of a new enhanced website and booking engine facility, supporting the airline’s re-branding, online marketing strategy and creative campaigns highlighting the benefits of this exciting brand and its services.
Flip Media has completed the first stage of Air Arabia’s website upgrade and has plans for more additions. The site gives information about discount hotel packages and car hire and details of the lowest fares to the airline's many destinations. A traveller's toolkit outlines general travel information and provides useful links.
Martin Diessner, CEO, Flip Media, said “The whole team at Flip is excited by winning the Air Arabia account, especially after such a competitive pitch. This is a great opportunity for us to work with the latest online technologies to improve Air Arabia’s efficiency and online booking conversion rates and to raise the profile of the brand in the region.”
Duncan Osborne, Marketing Director, Air Arabia added “Online reservations are integral to Air Arabia’s operations and we are looking forward to working with Flip Media to raise Air Arabia’s online presence. We are focused on developing enhanced online services for our customers and to reach the ambitious targets we have set for seat and route maximization.”
Air Arabia was established in February 2003 as the Middle East’s first and only low-fares airline which aims to make air travel more convenient and frequent, while providing the lowest prices in the market without compromising on the standards of safety, quality or service offered. Air Arabia currently serves eighteen destinations in the Middle East, North Africa and Indian subcontinent from Sharjah International Airport. With a fleet of five, modern Airbus A320 aircraft, Air Arabia has recently celebrated its one millionth passenger and has aggressive future plans for both route and fleet expansion.
About Flip Media:
Flip Media is the largest, independent, interactive media consultancy in the Middle East, representing regional and international accounts. Flip Media provides unique interactive media products and technologies such as streaming broadband services, 3rd party verified, online media tracking services and award winning creative work to advertising and media agencies, technology partners and affiliates. Flip Media has offices in Dubai, Bombay, Germany and the USA.
