FINE, the market leaders in the Middle East hygienic paper industry has announced the launch of its new and improved Cinderella sanitary napkins. The contoured napkins launched in a new package design come with better side channels to provide greater comfort, protection and adhesion.
Cinderella sanitary napkins come with a stay-dry cover ensuring high absorption and greater comfort levels. Peter Janho, FINE’s Chief Area Officer - Arabian Peninsula and Iran, said, “FINE has always been committed to its corporate strategy of offering customers products that are innovative and in line with changing customer requirements. We have made few small but effective changes to our Cinderella range of sanitary napkins to ensure maximum comfort and protection to the user.”
“We are launching the new and improved Cinderella range in a value pack so that customers get a good deal when buying this product. The product will be available in all hypermarkets, supermarkets and co-operative stores in the region, and eventually in most groceries and other outlets,” he added.
Free disposal bags will be provided in each pack of the Cinderella sanitary napkins, which will also contain detailed product usage information.
About FINE
FINE is the brand name of a wide variety of products produced by the Nuqul Group's FINE Hygienic Paper Companies, spread across the Middle East, with its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, FINE today is synonymous with 'paper tissue'. The company is committed to maintaining the highest standards of quality in all aspects of production. This commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities.
Other brands that the company markets include Finies, Lido & Super Baby Fine (baby diapers), Lady Fine and Cinderella (feminine sanitary napkins) and Smile & Lido (facial tissue & toilet rolls). Products under the Fine name include kitchen towels, jumbo rolls, adult briefs, and refreshing towels.
About Nuqul Group
The Jordan-based Nuqul Group is one of the region’s leading industrial conglomerates. It brings together 27 regional and global companies, 5,000 employees, and exports its products to over 45 exports markets worldwide.
