FINE, the market leader in the Middle East’s hygienic paper industry has announced its association with DSF as a support sponsor and has launched the FINE DSF facial tissue box keeping in line with the ‘Fifth Season’ theme of DSF 2008. This exclusive “Limited Edition” box has been intricately designed incorporating the four seasons, spring, summer, autumn, winter, and the fifth season namely DSF and will retail as a pack of 5 boxes.
Peter Janho, Chief Area Officer for Arabian Peninsula and Iran, said, “As a support sponsor of DSF 2008, FINE is pleased to introduce this specially-designed box, which perfectly complements the fifth season theme of this year’s shopping extravaganza. The Dubai Shopping Festival has garnered global attention over the years, attracting visitors from across the world, and FINE is glad to be associated with this event in a big way.”
As a support sponsor of DSF 2008, FINE has set up a kiosk at the DSF Night Souq at Al Seef Street. The main attraction at the FINE kiosk are the hampers that can be won by customers who purchase FINE products worth AED 20 or above from the kiosk. Customers can enter the draw – to be held on February 10th and 24th - by filling up a simple coupon and dropping it in the box placed inside the kiosk.
Over the years, FINE has earned a reputation in the market for manufacturing hygienic paper products of the highest quality. The company has been the recipient of many marketing awards including ‘Arab Superbrand’ for two consecutive years - 2004 and 2005, in addition to winning the ‘Best Toiletry Product of the Year’ Award at the Retail News Middle East Awards 2006.
