FINE, the market leaders in the Middle East hygienic paper industry, has announced the appointment of Ra’ed Fanous to the position of Director of Sales and Marketing for Lower Gulf, Iran and Yemen (LGIY) Fanous had earlier held the post of Deputy General Manager with FINE.
An MBA from the University of Wollongong in Dubai, Fanous joined FINE as a sales executive in 1991. Over the years, he has played a major role in building the company into the region’s leading manufacturers of hygienic paper. In his new role as Director of Sales and Marketing for (LGIY), Fanous will be reporting to Peter Janho, Chief Area Officer for Arabian Peninsula and Iran.
“Fanous’ dedication and proactive sales approach have been instrumental in making FINE the market leader it is today,” said Peter Janho. “In his 15-year tenure at FINE, Fanous has displayed a unique ability to devise and implement winning sales and marketing strategies. By assigning him more responsibility and giving him greater operational freedom, we believe we can better leverage his dynamism and ingenuity to drive the company to greater heights.”
“In his new role, Fanous’ core responsibilities include providing leadership to the day-to-day operations of the sales and marketing departments for LGIY region while maintaining focus on the company’s strategic goals, and identifying industries and target companies that will provide the largest return on investment through the application of cost management service. We are looking to fully utilize his knowledge and vast experience in the region,” Janho added.
Commenting on his promotion, Fanous said, “I consider this an honour as well as a challenge, and I am determined to repay the confidence and trust the management has shown in me by further strengthening the company’s position in the LGIY region. One of my immediate priorities will be to ensure that the company develops the necessary capability to realize its business objectives. Identifying new growth areas and formulating and implementing sales and marketing strategies for LGIY region will also be high on my agenda.”
About FINE
FINE is the brand name of a wide variety of products produced by the Nuqul Group's FINE Hygienic Paper Companies, spread across the Middle East, with its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, FINE today is synonymous with 'paper tissue'. The company is committed to maintaining the highest standards of quality in all aspects of production. This commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities.
Other brands that the company markets include Finies, Lido & Super Baby Fine (baby diapers), Lady Fine and Cinderella (feminine sanitary napkins) and Smile & Lido (facial tissue & toilet rolls). Products under the Fine name include kitchen towels, jumbo rolls, adult briefs, and wet wipes.
About Nuqul Group
The Jordan-based Nuqul Group is one of the region’s leading industrial conglomerates. It brings together 27 regional and global companies, 5,000 employees, and exports its products to over 45 exports markets worldwide.
