Expanding the scope of operations in order to attract more customers and offering new services and technologies to maintain the highest level of customer’s satisfaction are among Fastlink’s plans for 2006. The company also seeks to continue with its rebalancing plan in line with a strategy aimed at targeting new sectors in the local market, said Fastlink CEO Mohammad Saqer on the occasion of announcing the name of the winner of the Dream Villa.
Fastlink, the first mobile operator in the Kingdom and one of MTC Group, the leading mobile operator in the Middle East and Africa, bases its strategy on providing a variety of services and packages to customers in order to avail them the flexibility of choosing the offer that best suits their needs. This strategy, according to Saqer is implemented with a view to spreading the mobile service among all groups of society irrespective of their living standards.
During a ceremony at Hyatt Amman Hotel, attended by a Ministry of Industry and Trade official, media representatives, company affiliates and staff, Fastlink announced the name of the winner to receive the keys for the Dream Villa Mr. Ehab Daood- 22 years old- the grand prize in a campaign launched by the company in the summer of last year. Luxury cars such as MBW, Mercedes and Hummer were also among the prizes in the campaign.
During the ceremony, Fastlink also honored its partners in the campaign, Ghargour, Abu Khader and Ole Jordan in addition to Andalusia for Tourism and Housing Projects. Andalusia is a housing project located on the airport highway.
Saqer said Fastlink has succeeded in expanding the scope of its services during the past years and was able to render the mobile phone into the leading means of communications in the Kingdom, all due to the advanced technologies and services the company has made available to subscribers, based on market studies and the needs of the various sectors. “Thus, other local and regional companies now look at Fastlink to benefit from its experience and capabilities,” added Saqer.
The prize campaign covered all Fastlink customers, including monthly, pre-paid card and corporate subscribers. Participants in the campaign entered the draw simply by sending an SMS saying “win” or “irbah” to 022000.
Fastlink, with a customer base of 2 million and the largest distribution network in the Kingdom, adopts an ambitious plan aimed at spreading the mobile service among all sectors of the Jordanian society and making it accessible to all income groups. Such strategy by Fastlink stems from the view that the mobile phone has become an integral part of people’s lives and one of the foremost communications tools that support economic growth and help create work opportunities and better incomes for many individuals.
In the previous draws, Abdul-Majed Awad, Mohammd Saleh Adwan and Jaber Adnan Zaqout won a BMW 520i, while Mohammd Musa Bani Khaled, Ra’ed Mohammd Nayef Abdullah and Jamal Mohammad Lafi won the E Class Mercedes. Also among the lucky winners were Ayat Jamal Subhi Abu Awad, Salim Ahmad Mohammad Hussein and Imad Mohammad Fayoumi, who won the ML 4x4 Mercedes. Mohannad Nasser Za’al won the Hummer H2.
About Fastlink
Jordan Mobile Telephone Services Company Ltd. “Fastlink”, founded in 1995, was the first operator to introduce mobile phone services into Jordan. In just a few years, the company earned its reputation as the most progressive telecom operator in the region in terms of competitiveness and readiness to adopt new technologies and deploy cutting-edge services. Since its inception, Fastlink has tallied subscriber growth at an exponential rate, with the number of users currently exceeding 2 million subscribers. Through more than 1,700 cell sites, Fastlink covers the entire populated area of the Kingdom. In January 2003, Mobile Telecommunications Company K.S.C. (MTC) acquired Fastlink in what was considered the largest single acquisition in the Middle East area, and the largest private sector investment in Jordan.
MTC Group
Mobile Telecommunications Company (MTC) was founded in 1983 and today is one of the largest mobile operators in the Middle East and Africa, with more than 9.5 million customers in Kuwait, Bahrain, Jordan, Iraq, Lebanon and 13 countries in Africa. MTC is listed on the Kuwait Stock Exchange.
In September 2002, MTC entered into a Partner Network Agreement with Vodafone, the world’s leading mobile community, in Kuwait creating MTC Vodafone Kuwait. In 2003 MTC continued its expansion with the acquisition of 96.4% of Fastlink in Jordan.
MTC’s aspiration did not slow down and in 2003 MTC-Vodafone Bahrain was launched with the first 3G/EDGE nationwide network in the world. In 2004 the MTC Atheer service was launched in Southern Iraq, and today covers Baghdad as well.
2004 also witnessed the government of Lebanon handing over the management of one of two mobile networks (Mic2) to the MTC Group, which is known now as mtc touch.
Most recently in March of 2005 MTC acquired Celtel International, a Duch communications network company with major interests in 13 Sub-Saharan African countries, in one of the biggest telecom deals in the Middle East and Africa worth $ 3.36 billion.
MTC Group now operates in 18 countries. With this deal MTC Group has completed its first phase of its 3x3x3 strategy which entails becoming a global operator with more than 15 million customers by 2011. MTC will continue to expand internationally through acquisitions, partnerships and green-field opportunities.
