fashion favourites at ausstyle 2007
Designers at AusStyle 2007 may be new to Dubai shoppers but many of the labels have already made a significant splash in the market place, turning heads of the fashion industry and celebrities alike.
Ten top Australian talents will be wooing Middle East buyers with the best they have to offer at the third annual AusStyle to be held at The Monarch, Dubai from 4-7 November including meetings with key retailers and an invitation-only fashion show event.
Organiser Milica Duric of the Australian Trade Commission says mixing innovative Australian styles with fashion-savvy retailers has been a successful formula in the past with designers landing contracts with high profile sellers.
“Our aim is to assist labels that are innovative, use fabrics appropriate for the Dubai climate and have what it takes to do business in the region, while offering some fresh new looks to Middle East consumers,” says Milica.
Participants are handpicked and have already won recognition nationally and internationally. This year’s group will present a range of fashions from casual to evening wear and artful accessories to go with it.
Among established success stories is Charlie Brown whose self-titled label is known for being sexy, playful, beautifully constructed and tailored. A major force in Australian fashion, Charlie Brown has been seen on the catwalk adorning supermodels of the calibre of Jerry Hall, Linda Evangelista, Sophie Dahl and more, for the past 10 years.
Ruth Tarvydas is another designer whose edgy, sexy and glamorous label has stood the test of time. A decade after being launched, her collections remain in demand around the world. Her leading creations which have been worn by stars including Rihanna, Kimberley Stewart, Caprice, Jennifer Hawkins, Rachael Hunter, Kasey Chambers, Delta Goodrem and Bec Cartwright.
Brisbane-based Sacha Drake provides garments featuring strong colour combinations, clean bright prints on cool cottons and silks perfect for the heat. Sacha noted an absence in the marketplace of “good frocks designed to flatter real women” and is committed to designing feminine clothes that are flattering, striking and memorable.
