Evian revealed its new 2011 signature bottle, designed by Issey Miyake studios, with a magnificent stand at Mall of the Emirates, ahead of the festive season.
A breathtaking display shaped as Alpine Mountains, illustrated Evian's origins in ways that stunned the Mall's visitors. This was the first glimpse of Evian's Issey Miyake signature bottle in the Middle East, following similar appearances worldwide in cities such as Moscow, Singapore and etc...
This amazing display's highlight was Evian's symbolic three mountains peaks, built exclusively with the new Issey Miyake signature bottle and prompted admirers to compare it with a sculpted art piece. Mr. Enrique Hormigo, marketing manager of Evian in the Middle East, summarized the spirit of the display saying: "the Evian Issey Miyake bottle is glowing with both optimism and purity. The imaginary shimmering flower on the bottle decorates the most essential source of life and symbol of youth; the Evian natural mineral water."
Thousands of mall visitors have rushed to see Evian's outstanding display and hundreds of bottles were distributed to Evian fans and bottle collectors' during the campaign.
