Eventscom- Bahrain CEO and Founder, Mrs. Zahraa Taher will be sharing her extensive Event Marketing and Public Relations expertise at the upcoming Event 360—the Middle East region’s only dedicated show for event organisers involved in an all encompassing range of social, corporate, sports, entertainment, or government event management. Mrs. Taher’s topic, “Effective event Marketing & PR” will be presented on 28th April, amongst a highly knowledgeable assortment of regional and international speakers at the Conference which is set to take place at the Dubai International Convention And Exhibition Centre—in tandem with the Event 360 and PALME Middle East Exhibitions—on 27-29 April 2008.
Commenting on her participation in Event 360, Mrs. Taher expressed her enthusiasm in playing a vital role in raising the PR and Event industry bar, “It is not all about competition,” she said.
“It is imperative that we, as experts in our field, share our knowledge and experience to support the continuous development of the PR and event sector in the region. When I see other young Arabs embracing this field and excelling in it, it fills me with pride and I want to see many more succeed.”
“Arab professionals already have the advantage of possessing an intrinsic understanding of the culture in which they are working; educational conferences such as Event 360 are integral to the professional development and honing of skills for these professionals to achieve optimal performance.”
Taher has over ten years experience and has managed many international and regional events and conferences; a firm believer in utilising and developing local resources to their highest potential, Taher has ensured that the company is continuously involved in the social community. She is frequently requested to speak at seminars and conferences to share her Communications and Event Management expertise, and to speak on challenges faced by women in the field, and provide them with inspiration.
Eventscom boasts a client portfolio that ranges from Bahrain Financial Harbour (BFH); to Red Bull’s Formula 1 Season Opening party in 2006; to the Homeland and Global Security Forum in collaboration with Ministry of Interior and Monaco’s Crans Montana Forum; and most recently the highly praised 27th biennial General Arab Insurance Federation (GAIF) Conference, and the Crans Montana Forum’s Central Europe and Eastern New Economies Strategies with Gulf States.
Event 360 is being held in association with the International Festivals and Events Association (IFEA) featuring a keynote address on the power of celebration, the role and impact of festivals and events, by the Association’s World President and CEO, Mr. Steven Wood Schmader CFEE.
The five-day conference will incorporate over 25 presentations and keynote addresses from an adept range of regional and international event organisers, in addition to panel debates, roundtable discussions, networking sessions, and three post-conference workshops, covering topics such as event security, health and safety issues through to practical project management skills and the winning guide to obtaining business sponsorship.
The expert line-up of speakers also features regional gurus such as Martin Whitaker,
CEO, Bahrain International Circuit (BIC), Bahrain; Mubarak Furaih Al-Salamah, Director, Hail Provincial Tourism Organisation – Supreme Commission For Tourism, KSA; as well as a range of global experts, including Hugh Yii, Managing Director, Festival Square Circle Pte Ltd, Singapore; Charlotte J. De Witt CFEE, President, International Events Ltd, USA; William O’Toole, Associate Director Project Management Graduate Program, University Of Sydney and Events Development Specialist, Australia; and a multitude of other knowledgeable event experts.
Fundamental topics will be discussed in great detail, including: Driving Your Vision; Creativity And Innovation: Effective Event Management Tools; Special Events: The Backbone Of Tourism - The Singapore Experience; Convincing Marketers That Investing In Your Event Is Really Worth It; Does Event Sponsorship Deliver That All Important “Value For Money” Factor?; Business Risk Management In The Leisure Management Industry; Effective Event Marketing And PR; Measuring And Evaluating The Effectiveness And Impact Of Your Event, among other presentations which can be found in greater detail on www.event360-conference.com
Additionally the regional events industry is to get its own “Oscars” with the launch of The Middle East Event Awards at Event 360, a dedicated vertical show for event organisers and suppliers, held under the umbrella of PALME Middle East 2008 exhibition. The inaugural awards, will be hosted by leading events’ publication meetme (Meet Middle East) magazine and will take place on Sunday 27 April 2008.
The Awards will recognise pioneering and notable achievements by all companies who plan, manage, supply or service exhibitions; organise consumer, corporate and public events; coordinate weddings, parties, concerts, venues and theatres, in the Middle East.
“Many professionals in the events and meetings industry benchmark themselves internationally, but the awards will for the first time provide a platform to showcase innovation and demonstrate the capabilities of regional organisers. We want to recognise and reward the best practitioners to encourage further growth of this important industry sector,” commented Rob Nicholas of meetme.
