Etisalat today announced its official sponsorship of Shaabiyat Al Cartoon, an animated Arabic cartoon series which will premiere its fifth season on Sama Dubai TV in the Holy month of Ramadan. The announcement was made at a signing ceremony between Etisalat and Fanar Production, the company responsible for producing the series. The announcement marks Etisalat's one-year strategic partnership with Shaabiyat Al Cartoon.
A new season of Shaabiyat Al Cartoon is launched on Sama Dubai TV each Ramadan, with a new 15-minute episode aired every day after iftar. ""Etisalat has always supported initiatives that highlight the best of Emirati culture and continues to encourage such creative platforms reaching out to the youth of this nation. Shaabiyat Al Cartoon is a wonderful showcase of our social lives and cultural values ; and we hope audiences enjoy the opportunity to connect with their favourite characters in a new season once again this year, starting in the Holy month of Ramadan," said Khalifa Al Shamsi, Senior Vice President of Marketing, Etisalat.
Through this sponsorship, we are also delighted to have the opportunity to celebrate the spirit of Ramadan and help spread awareness about Emirati culture, traditions and lifestyle across the multi-cultural population living in the UAE," he added.
According to Haidar Mohamed, Co-Founder and General Manager, Fanar Production, "We are very happy to announce this partnership with Etisalat. Etisalat has been supporting us over the years and this relationship has now become stronger with the sponsorship of Shaabiyat Al Cartoon for the entire year. We look forward to reaching a bigger audience and satisfying our loyal fans with the active support of Etisalat."
Etisalat adds to the excitement by giving fans the chance to download Shaabiyat Al Cartoon anytime, now available on Etisalat's Greetune service at www.etisalat.ae/portal/Greetune. Customers can subscribe to receive Shaabiyat Al Cartoon videos, ringtones and wallpapers by sending SMS 'SHA3BIA' to 1110, subscription charged at AED 5 per week.
In addition, Etisalat will introduce a specially developed micro-site under 'Etisalat Mobile Portal' that is dedicated to Shaabiyat Al Cartoon. The portal will allow customers to enjoy various ringtones and wallpapers of the cartoon. Customers can simply visit http://mobile.weyak.ae from their mobile devices to download any content.
Shaabiyat Al Cartoon is based on a group of Middle Eastern families and individuals living in Dubai and portrays their lives and traditions in a very humorous and engaging way. Comprising of 24 unique characters from local and Middle Eastern origin, each with their own unique accent and habits, the cartoon has attracted an increasingly loyal fan following across the Middle East.
The most popular characters are Shambee, Afari, Atooga and Bo Mhayeer who can be seen in each episode. Conceived by Haider Mohammed, the series has also gained international recognition and there are plans to put the animation in English subtitles for a global audience to enjoy Middle Eastern and Emirati culture while gaining a better understanding of the same.
